Gome: air-conditioning market consumption trends in 2009 forecast – bringing hom
Monitoring data terminal sales, fierce competition in the market last year, 18 air conditioner brands has been eliminated, the number decreased to 34 brands. Air conditioning industry as a whole is expected to enter recession this year, after the new year freeze intensified month by month, with vendors to reduce the inventory will be closed down, cut programs or changes in the market.
With the 2009
Air conditioning
Shopping season approaching, the Chinese air conditioner market is undergoing a more significant change, the decline in raw material costs, high inventories, shrinking exports, energy efficiency under the pressure of deadline, competition is heating air conditioning, powerful Always the Winner, the weak constant weak, "oligarch monopoly "in 2009 staged air conditioning industry. The low-cost, healthy, energy saving air-conditioning in the key words became.
High energy consumption air conditioning into "delisting year"
Both from the government introduced
Bringing home appliances
Tenders or air conditioning, and then teamed up to launch low-power or air conditioning terminal manufacturers have revealed high-energy air-conditioning into the "delisting year" such a message. Energy, health, environmental protection will become the main theme of air conditioning.
From departments concerned that the Ministry of Finance, National Development and Reform Commission jointly issued the "adjustment of energy-saving products on the list of government procurement notice" in the request: at all levels of government agencies and procurement agencies in the implementation of priority energy-saving products procurement and compulsory purchase system, should be "saving the list of" listed in the product subject, not included in the "energy inventory" of the product is not a government priority procurement and the scope of compulsory purchase. The "energy inventory" in the air conditioning energy efficiency ratio were more than 2, 4,5-level energy-efficient air conditioning once again excluded from the scope of the tender. There, the state is preparing to buy energy-saving air-conditioning introduced in the city available to the policy of subsidies, have showed that 4,5-level energy-intensive air conditioning out of a foregone conclusion. At the same time, the financial crisis impact on the domestic market makes consumers more inclined to energy saving products. Both at the policy level or the consumer level, saving time has come to power air conditioning will be the lead in 2009.
View from the control technology. Control of air conditioner will be more close to human. More simple operation. Button less and less. Models will be toward thinner, lighter and decorative development, with the improvement of housing conditions and consumption levels increase, small home central air conditioning will also be one of the trends of development.
Recently, the largest
Home Appliances
Chain
States United States
With the largest home appliance manufacturer Haier, signed a 1.6 billion purchase of power saving air-conditioning and large unit, which is the industry's largest energy-saving air-conditioning orders, sought to rely on Haier air conditioning in the energy saving technology with leading edge, and
GOME Electrical Appliances
The leading distribution channel in the air conditioning status, helping to promote energy saving air-conditioning, fully replace the high-energy air-conditioning. This also means that the 4,5-level market will be strong high-energy air-conditioning check.
Overall price lower air-conditioning
Prices over the past few years, the movement of air conditioning in the market exceeds demand for serious situation, the air conditioning was out of a continuous price increase trend of the inverse rule. Among them, a sharp jump up raw material prices is one reason why companies raise prices. 2009, the price of air conditioning has become a sensitive focus.
Since the fourth quarter of last year's major raw material manufacturing air-conditioning?? Copper prices kept falling, from a high of nearly 70,000 yuan a ton of the recent sharp drop 27,000 yuan a ton, the corresponding impact of smaller Crude oil prices have fallen 35 dollars a barrel, labor costs with the economic situation, stop gains.
In addition, since 2008, most of the mild weather than in previous years, air-conditioning season this "freeze" the other side, by the economic situation is not optimistic about the impact of rapid decline in market demand, the rapid cooling real estate market also resulted in reduced air conditioning trade. Financial crisis, export setback in the domestic air conditioner market under these supply and demand conflict escalated to a critical point affordable prices, so prices come down as a must.
Air conditioning industry to an oligopoly
Monitoring data terminal sales, fierce competition in the market last year, 18 air conditioner brands has been eliminated, the number decreased to 34 brands. Air conditioning industry as a whole is expected to enter recession this year, after the new year freeze intensified month by month, with vendors to reduce the inventory will be closed down, cut programs or changes in the market.
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