Interview with Dolby Zhou Hui: seize the opportunity to play a dominant triple p
DOLBY Senior Marketing Manager, Greater China, Zhou Hui
2010 3 23 18th China International Radio and TV Network Exhibition, opened at the China International Exhibition Center, known as radio and television industry, business, HC Network Senior Marketing Manager, Greater China to the DOLBY Zhou Hui had an exclusive interview.
Host: good friends, this is CCBN 2010 HC studio, sitting next to me is the senior marketing manager, Dolby Greater China Mr. Zhou Hui. Chow, Hello. Well, the show has introduced what products?
Week total: Hello, we recommend product called Dolby Digital Intermediate + The next generation HD Program audio coding technology, compared to the previous generation of Dolby Digital, Dolby Digital + Technology has the following advantages of the first is that we can provide 7.1-channel sound, and on the operators are concerned about bandwidth issues, Dolby Digital + Technology is the original Dolby Digital technology than half the bandwidth, that bandwidth can be used to provide 5.1 channel 192K experience.
Also very important point is, consumers have already purchased homes in the AV amplifier supports Dolby Digital, Dolby Digital in that we + The technology can access.
Moderator: So last year in products, technologies and services have made what success?
Week total: We all know that in the last 13 sets of high-definition satellite program, there are 11 sets of the current use of Dolby audio coding technology, we are now in China, this technology has been used widely, in both sports Broadcast For example, from the 2008 Olympic Games, so realize such a broadcast, in the 2009 Winter meeting, to achieve 5.1-site collection, including the 2010 Olympic Winter Games just over the past Dolby also provides technology and services to ensure a sporting event live broadcast.
Moderator: Now broadcasting industry booming, what the company strategy to win a bigger market?
Week total: A very important point for us, Dolby Digital plus and Technology and Cooperation Partners, to technology and China's mainstream chip encoder program and set-top box manufacturers to use, such as digital video editing systems, including oceans, including Huawei, with the state, Kyushu, Skyworth, set-top box program which has achieved a Dolby Digital + Audio decoding, so this is in China, we believe that local cooperation is our next focus.
Moderator: You are how about corporate product development trend of the future?
Week total: our goal is to ultimately consumers realize the best experience, Dolby Digital + Compared to 7.1 for us a way, our tendency is to be able to provide this service to Chinese consumers.
Moderator: Now Triple play Has become a hot spot, how you look at triple play in? You think the three are integrated to give the company What are the opportunities?
Week total: triple play, I think for the final consumer is a very good thing, but also for the manufacturers to provide a Sell Product opportunities, larger markets. Then the Dolby Digital + Technology can be applied to next generation networks can also be used in next generation telecommunications network, so the trend for future triple play, the number of + The application of technology can be very smooth. We also believe that triple play a more important point is that in the future after the network performance, service quality, will be a key to success. For network operators, we from the audio point of view, is a volume control, and consumers at home watching television when the inside, change the channel when there may be a loud voice and some sounds are very small, we Dolby end to end with a call volume loudness control system, can help operators solve these problems, improve service quality, and the last to meet final consumer demand.
Moderator: Thank you for your wonderful explanation, thank you.
Week total: Thank you, and thanks to HC network.
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