Nine piece of driving force of Nike innovation
Headquarters of Nike Company is located in Beaverton, Oregon. The headquarters building is a structure called Mia Hamm. The innovation incubation bases of Nike sports product innovation kitchen are located in the first floor. Nike brand sneakers that achieve value of millions of dollars is deduced a legend story in this innovation kitchen. For most of the visiting guests, even most of the Nike employees, the innovation kitchen is a mysterious kitchen of virgin land. Because thousands of new sports shoes and sports clothing design sketch are piled in design studio, including the classic style Nike Air Max 90 Men Sneakers, which is the best weapon of Nike in the market competition.
Although the spirit of rebellion in Nike is so famous, Nike refuses all the academic theory. The sonorous words of Management master Tom Peters: do what you do best and out source the rest become the golden rule Nike followed. And it is up to now. As it is known to all, Nike structure of the enterprise is the dumbbell: One end of dumbbell is product research, development and innovation, the other end is brand marketing, and the long middle part is the product of manufacturing. This structure is also called the devil figure of the beauty.
So, I will use several articles to explore power sources in product development and technology innovation since its establishment, hopes make some help to other enterprises innovation. As the senior researcher of United States fortune magazine, Gary Hummel, caught a conclusion of Nike after analysis: to take risks, break the routine, do unconventional or unorthodox something, are the important reason for the miracle of Nike. There is no rule is Nike the biggest law product innovation.
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