Fair appliances shrinking export orders has become difficult – the financial cri

"In the first 9 months, our exports fell by three percent." At the 104th Canton Fair, Guangzhou name fly Tsang Wai Chun Electronics Co., Ltd. Leader Joseph admitted. This is Flora, a sound production and operation of SMEs, 70% of the products are exported to overseas markets, especially the most important European market, the size of exports is directly related to business survival. In fact, this year's trade, shrinking orders have become the
Home Appliances
Enterprises have to face the dilemma at the same time.

Spread the global economic crisis

In the last Fair, the prices of various enterprises and sing the melody. Price increase household appliances export enterprises are generally about 10%, while this is basically flat with the previous. "No price increase would have a loss in the first half of raw materials, exchange rates, labor costs far greater than the cumulative factors increased by 10%. Until July about the exchange rate began to stabilize, we can breath a little." Oven exporters, Foshan, a responsible person.

Meanwhile, crude oil prices fell, led by international commodity prices have also dropped. Orient Securities analyst, said home appliance industry, household appliances major raw material galvanized sheet, cold-rolled sheet and flat yarn grade PP peak price drop will help reduce production costs of enterprises. "However, it also further confirmed the judgments of economic recession."

Konka
Group Vice President of International Marketing Division, Xiao-hua said, "The biggest pressure has been to gradually deepening global financial crisis." He said, exhibitors may rely on price increases had to digest a little pressure, but now the problem is that buyers simply no money order. "We are now accepting orders will not only assess the issue of capital chain of buyers, with their risks in the country's economy should be taken into account."

In addition, exhibitors reflect the export companies avoid the risk of receivables, often require buyers to provide a bank guarantee letter, however, banks are now several well-known global problems, which will increase the export risks.

Worse mid next year
Haier household appliances ice products
wash foreign minister Li Hongming Part frankly, the Chinese home appliance exports has become difficult, he was responsible for the Haier refrigerator, washing machine Products, the first three quarters, exports have fallen sharply one percent, while the first is loss of export performance This is the overseas selling household electrical appliances recorded a loss for the first time after many years. Although the Canton Fair has just begun, but the turnover of the global financial tsunami is in the affirmative.

Li Hongming said that in recent months, Haier began to give up some possible loss of orders, such as
Refrigerator
Export. Qingdao Haier semiannual reports, this year's first half sales outside the company about 34 million yuan, down 7.64% over the same period last year, the sub-prime crisis and the consumer slowdown in overseas economies slow down the company's overseas sales is an important reason.

The fourth quarter of this year's season, but like a beautiful, Konka and other home appliance giants are hit by the financial tsunami, the situation on the export end of the year and is not optimistic. "Next year may also make matters worse, the winter is expected to occur in the middle of next year." China's Household Appliance Industry Advisory observers Liubu Cheng said that this round of financial crisis caused by the U.S. subprime mortgage crisis, but in fact the crisis has already begun in 2006, now spread to .

Liubu Cheng estimated the bottom should be in the first half of next year, to be possible to gradually pick up in 2010. Liubu Cheng said that in this economic crisis, can be expected appliance industry will be a "reshuffle", "low-price competition is the biggest problem with the export of domestic appliances, and also the long-standing criticisms. When the profit or loss crushed thin, these companies of nature 'disappear'. "

Liu Bucheng pessimistic analysis, "including large enterprises included, must do well in the winter to prepare, get, redundancy, reducing marketing costs may still be the main way to avoid risk business."

Field Highlights

Foreign public favor "one rinse" toilet

In the bathroom exhibition, many foreigners with great interest surrounding a toilet.

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