Facing industrial adjustment, the fashion element to activate zipper industry –
By the yuan appreciation, rising costs and other negative factors, the current zipper industry faces a new adjustment. “In the second half zipper industry, the situation will be even more severe, companies should accept this pace of expansion of funds withdrawn from circulation and speed up the brand to cultivate.” In the recently held a summit forum on China’s zipper, zipper industry, the elite work together to find way to break through the bottleneck of the development.
Filled with domestic sales decline in exports
As a clothing accessories, a small zipper seems modest, but they are that small zipper Now it has developed into a quite a lot of important industry. In Jinjiang, now has more than 300 large and small zipper enterprises, employing more than 60000 annual output of more than 60 million meters of zippers, the output value of more than 60 billion yuan, is the zipper production and processing base and one of the main distribution center, the emergence out like Xun Hing, Fuxing zipper and other famous leading enterprises.
However, in recent years, affected by the macroeconomic environment, the impact of the development of downstream textile and apparel industry slowed down around the zipper business is inevitable under attack, many companies prepare a sense of survival and development pressure. China National Hardware Association Dong-li’s analysis that the second half zipper enterprises are faced with the situation will be even more severe, “in the first half due to increased exports of products such as tents, zipper industry has not yet showed a rapid decline in export volume status, in the second half is expected to export volume will be substantially reduced. ”
China National Hardware Association zipper Branch chairman Xun Hing Group President Shi Neng-Hui said that although the state has taken a number of policies in the downstream industry, textile and garment industry customer rebate rate increase, but this effect must appear in four to five months before the current zipper company the development of resistance is still large.
Recently, as dependent on the products in the garment bags to reduce the amount of indirect exports, companies have to turn to domestic sales, zipper industry sales this year, flat with last year in order to reduce the volume of exports have to be filled by the domestic market. Enterprises all around the zipper, said zipper enterprises to strengthen innovation and nurture the brand imperative. To “increase the domestic market is the enterprise had to go way, such a situation, enterprises should be appropriate to expand factories slowing down, paying attention to marketing, network building, increase independent innovation and technological transformation, improve product quality, implementation of brand strategy.” Zhang Li suggested.
Fashion element to activate the energy industry
The fashion element into the zipper, the zipper as a distinctive art to do, and now industry-wide concern. Next month, Shanghai will host an international Clothing & Accessories Fair, these days, Xun Niu Yan-Tao Xing, director of the company’s brand on the company busy with preparations for an upcoming exhibition on the conference. Niu Yan-Tao said, SBS will have in this Expo not only as an independent stand, but a designer will also take SBS zipper design a series of themed clothing display.
In fact, since 2000, has many zipper enterprises, but also bags and apparel manufacturing companies started to pay attention aptitude decorative zipper from functional changes. This year in March, Xun Xing in Beijing International Fashion Week, organized a national zipper industry’s first Session fashion conference. Prior to that, earlier, the Au Hing has also introduced 30 extra large size zipper in the global fashion industry, an epidemic caused the upsurge of big zipper. In the industry, emphasis on function is not just fashionable zipper zipper manufacturers, directly to end-consumers of zipper garment enterprises are increasingly demanding requirements.
At present, Jinjiang major fashion brand products listed on the annual 2000 kinds of styles generally up and down, in which a large number of coats, pants and T shirt using the zipper, the zipper function is no longer just “the clothes buckle up” that simple. In this regard, Jin Pa 10000 Bright, director of product research and development men profoundly understand the importance of the zipper on the jacket. “Zipper is a jacket Men Lian, a good jacket zippers allow ‘li’ up is not bad to see the spirit of a zipper.” WAN Ming-Liang, said zipper can not have pull-designed functionality, as long as it is decorated like a , sometimes to do decorative zipper pull to the side to achieve a sense of strength, but also gives “heavy, rough” feeling.
In fact, fashion design, a straight line, S-shaped, curves and other lines of the United States can be implemented on the zipper. Meanwhile, the zipper has a metal, plastic and other materials, fabrics and clothing as well as the wearer of their skin texture, color contrast on the rich will form. Fujian zipper Merchants Association, said Director of the Secretariat Zhou Yi Yang, fashion, shoes all year round is being changed, zippers, if unchanged, would be eliminated. Fashion, creative industry is bound to become a zipper pursuit of an eternal theme.
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