Strategies for useful off site promotion in seo companies
All of us have idea that arena of Search Engine Optimization is increasing with each day. People can be unaware of this fact that what they have learnt previous day can become absolute in few days. The only approach not to stay behind in race of SEO is to update her knowledge regularly by reading SEO news. Being a SEO professional, I feel it’s our duty to make folks aware of some factors that deal with Off-site Search Engine Optimization. You might be well versed with most of factors, or few might be unknown gems for you.
Important Note: The methodologies were implemented after on-page SEO was completed.
1) Community Creation: Also known as SERM, it is first stage which you need to do. Register with popular social networking sites e.g. Face book, LinkedIn, MySpace, Orkut and create a profile for website. Invite friends, share things with them and endorse your site. This will help you to build an online reputation. To conclude this is popularly called Web 2.0.
2) Blogging: It is one of powerful methodologies to promote any company’s website on internet. Write a post with plagiarism free content. Make sure to convey accurately to your readers. Never forget to promote your blog in blog search engines and blog directories. You can post comments at industry related sites too. If you are creative in penning down content, hire someone! 3) Forums: If possible, create discussion board hosted on your website. Invite your friends to initiate new thread. Post replies in other related discussion boards. Your signatures can provide you prized links.
4) Submission in popular Search Engines: Another important strategy. Add your website among popular search engines. To name a few: Bing, Google, Bing, Yahoo, Alexa.
5) Directory Submission: These days’ folks think directory submissions are useless. One thing you need to be careful is about directory in which you are adding site and category in which it will be added. Try to add your site in Zoom info, DMOZ, and One mission. Never go for paid submissions.
6). Social Bookmarking: It is a useful tool but don’t abuse it. People submit content in bookmarking websites without having knowledge correct ways to extract benefit from these websites. Make sure to handle tags properly. Few do follow back links can give a big boost your SERPs.
7) Article Submission: One of oldest techniques to get links. Add your site back link in good article directories like Ezine, Go Articles, Buzzle etc.
8) Press Release: Submit your PR in sites like Open PR, 1888pressreleasePR leap. This might help your site to be published in Google News.
9) Answers: Try to help people; and people will in return help you. Answer queries asked by people online. Many times you will be able to place a back link of your website in source box. Some great sites are: Yahoo answers, Answer Bag, Cha etc. Remember do not overdo!
10) PPC: If you do not have time to put in all of these methods &are still looking for visitors, Ad words is another answer to you. Advice: Never overdo these strategies. You need to formulate a plan and then make sure to follow it. You will achieve success for sure!
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