Popularization of outdoor sports outdoor retail cooperative than competitive – o
Colombia Hiking shoes , The North Face jacket and iron has become the official T-shirts, many young people and equipment. Walk the streets in the city, from time to time can see an outdoor brand stores, population concentration areas can often be found Outdoor Clothing Brand, or some seemingly insignificant small outdoor equipment.
"Outdoor sports is more and more popular, more and more brands of outdoor equipment, well known." This industry has said, "Correspondingly, the number of China's participation in outdoor sports from a decade ago Today, tens of thousands of people to thousands of people. "Archaeopteryx and the like Canada, Germany, Paige, Colombia and France, the United States, the Philippines leaves and other outdoor music brand in our outdoor enthusiasts are very well-known international brand.
Rhythm to promote the city Outdoor Market
The current fast-paced urban lifestyle is to promote the rapid development of China's Outdoor Market is an important factor. According to an industry survey, more than China's current Bacheng outdoor lovers and consumers from the big cities, while students and white-collar workers is the potential of the fastest growing groups. Although China's annual consumption of the scale of outdoor equipment more than 50 million, but many international brands already begun to seize the market in China.
Kiun outdoor equipment market of China's most famous wholesale company, Cowin of certain management described the localization of international brand development, "and just before the time of entry high-end professional products are seen as different is Now, with the improvement of people's consumption level and changes in consumption concept, some of these international brand products at different levels welcomed by the people. " A specific example is such as jacket, Zhuarong Yi and hiking shoes, etc. Many young people have become cold equipment, even if they do not participate in outdoor activities, such equipment also make them look very stylish. Concept in the consumer, this is also only in the coat before the winter clothes and Down to select between, winter shoes only in the cotton-padded shoes and choose between various types of warm shoes, a marked change. According to some outdoor dealers to incomplete statistics, about two percent of the outdoor equipment is such a sell.
Channel brand is king-like growth In Beijing, three outdoor can be called world-famous Beijing husband, and since 1997, founded the first store in Beijing since its complete range of products and good service it has done in the outdoor retail market, impressive piece. According to Mitsuo outdoor headquarters Miss Liu Lihua told reporters in Beijing, Mitsuo outdoor currently has 11 outlets, there are four Shanghai, Wenzhou, an annual turnover of more conservative estimate of several thousand yuan.
For sales and Lease , Miss Liu Lihua said that only a small share of the lease, "Every year hundreds of thousands about it. We do not deliberately pursue a particular aspect, but to do according to the needs of customers." It is understood that in just the past weekends and in front of "11" Golden Week , Mitsuo outdoor rental Tent , Sleeping bag And backpacks every day between 50 sets to 80 sets, a tent is usually two 30 yuan each, 30 per bag each time, and sleeping bags are only four 50 yuan each time, for many outdoor enthusiasts quite a bargain. "Of course, the personal items that we will never rent, on the one hand because of hygiene issues and, more importantly, because the goods can not estimate the loss." Mitsuo outdoor Fangzhuang direct sales stores, a clerk told reporters.
Like Cowin, three outdoor husband, grew up in Arms so that the "China brand" is very much dependent on the international branded products in each store can be found in colorful international brands, it is difficult to see the real self innovative outdoor brand in China. As many international brands Proxy Business, they have their own piece of channel construction experience, are also common, "shouted" in bigger pie. A well-known business professional evaluation of their growth such as channel construction business, each has its own advantages in certain areas, such as Kiun in the wholesale, retail areas outside the three husbands have done quite a scale, throughout the industry rapid increase in the time period, much larger than the harmonious development of their competition.
Another context can not be ignored is that many international outdoor brand of the production and processing bases in China's medium and small cities, in these labor-intensive enterprises, fabrics and some key technologies are confidential to China, but also for the sewing process There are certain technology threshold, and the general suits, jackets sewing process is quite different. Under these factors, coupled with the environment this year by the international influence on China's exports, these processing in the Mainland of products produced "in situ digestion" has a special significance, the role of channel construction industry on the whole outdoor equipment The development also has an extremely important role.
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