Financial crisis has not hurt the domestic book printing can be an occasion to h
—-" China News Publishing newspaper "printed Package Editor Wang Ling of the printing industry in the second round-table forum to speak on
And print media coverage of domestic news business failure or loss is different is that she tells is another version: "From the understanding of the situation, especially books printed piece, by the financial crisis, the impact is not large. "
To speak with the two previous speakers on the characteristics of the brand, and charm is different is that her but never "sign" about, to remind colleagues in the industry in the economic crisis, the first care good "brand" and not penal. "Brand" does not fall, we can talk about the brand.
And after Mr. Xie Shixin (Hualian Printing Assistant General Manager) has the same number of ideas that she considered "the brand is built on the personalized based on" the.
Wang Ling, "China News Publishing newspaper" editor printing and packaging. February 16 afternoon, she participated in a HC Printing Network host of "printed under the weight of the financial crisis, what brand appeal," the printing industry roundtable forum, and made a statement. The following edited by it and by its own correction.
"Newspaper published in China News" Moderator Renwang Ling printing and packaging printing industry in forums, round table
Photo "printed under the weight of the financial crisis, what brand appeal," the printing industry roundtable forum site
Book printing industry is not affected by financial crisis
2008 11 months, Shanghai has a forum [Note: refers to the "Printing Manager" sponsored "the situation in the printing industry forum"] about: the real impact of financial crisis to emerge, probably in the Spring Festival.
2009 early, we give the press and publications around the country Management Sector to play a lap telephone, from the north, northeast, Shandong, Beijing, Shanxi, and Hubei, east China's Jiangsu and South China's Fujian, Guangdong and other places, learn about books and printing business situation, I feel basically no effect north, trends better, than in early 2009 but an increase over the same period in 2008, influential business and financial crises are not so much, such as materials use, the printed affected. In addition, the 2009 Chinese New Year, the Guangdong Provincial Bureau of Press and Publication of research out of the province, organized the group went to several parts of the overall situation does not seem to imagine. Books printed piece, the domestic order, in 2008 compared with 2007, the ratio is also more than ever. Large enterprises, ACTO Shi in 2008 than in 2007 increased by 40% (Note: Most of the products are exported ACTO Shi), the Ya-chang did not unaffected.
Packaging Shou Lexie effects mentioned above, Press and Publication Bureau of Guangdong Province, research, and some went to Huizhou, packing the affected areas, and individual small business failures. Times of financial crisis not to "smashed brands"
Years ago, a magazine editor called me and said of newly hatched a new magazine, you see it. I have looked over the magazine: proofing the paper better than the paper used for magazines; ink thin; no color. It was a very famous old Beijing state-owned printing press. Although I do know that publishing the weight of relatively low wages, but the management operations director said: "Paper is 60 grams no less"?? This is clearly the thin, and not even a color, can not be justified. One editor said to go back: It is not printed after. I thought: This is not to touch a printed, if so many in this print quality problem, the magazine brand is not on the back yet?
Back that brand, the brand is well-recognized, brand retain his job, how about the brand ah (Tan Junqiao added: do not and hit the sign).
Seen a story, the story said, there is an old man in a road opened a grocery store, his eyes can not see ears to hear, is very simple, every day is to shop carefully to do something?? every day the store painted neat, the food inside the meat to make it very full. Therefore, the old man opened the grocery store attracted many passers-by came to eat. Old man had a son, a university student learning economy back, said two things on the bad things. Students Christmas back a look, find it very strange: how did it affected you? Business is so good. One old man thought: economic crisis, is not the cost of provincial point ah? Also quite expensive painting every day, and I do not brush, inside the meat patty Put it less. Later, the old man really did do it, go on sale soon.
I came to a conclusion: the financial crisis, and Indian enterprises have to watch their brand, not unworthy, especially small profit in the printing industry, and not as we imagine it, "a flame" will bring their own brand smashed. It is the gateway for the economic crisis, which is a crucial period of brand innovation, our country has entered the service economy, let me talk brand.
Brand built on the basis of individual
I think: the brand is built on providing personalized products based on If you can not achieve the personalized production, then I do not think the brand at all. For example, the global apparel industry, 10 clothes in three is man-made, the number should say more, but there is no international brand-name clothing brands in China. What does this show?
I think: Only by breaking the original printing enterprise technology, production methods, in order to create global brands. If printing is simple manufacturing and processing industries, is unlikely to create a well-known brands or more brands out. Ya Chang a lot of foreign orders, but it is something personal. Ya Chang, including printing, including many large enterprises, from the technical, management, Design And have had a breakthrough, considering how to provide personalized products to customers.
Network Business, because it's convenient features, but also to the development of the printing industry provides an opportunity for the printing industry to produce more large-scale personalized products provide the possibility. Many orders in-depth in the network services, to personalized products continue to scale.
The e-commerce company in China offers quality products such as Homogeneous accessory system , Stone texture manufacturer, and more. For more , please visit sandwich panel suppliers today!
Processing your request, Please wait....
