Suning Air Conditioning Market: brewing unprecedented price increases wind and t
Trinidad Bingfeng Miles Xuepiao
From pole to pole, from the Eastern Hemisphere to Western Hemisphere, from sunrise to sunset, without reservation, show its forceful nature, but many peaks become the central achievements of the breadth of spirit power. Everest, the Alps, Mount McKinley, a seat mountains stand, turned out to to their own unique temperament self-contained, at the same time aloof upright awesome.
Number of years ago, a poem by Chairman Mao, "a thousand miles Bingfeng, Miles Xuepiao" popular. From this weekend, ranked for 13 consecutive years
Air conditioning
Predators sales boss
Suning
Electrical appliances, will launch an unprecedented air conditioner market price avalanche, climbing peaks limit air-conditioning industry.
Ground from the wind and thunder
The air conditioner market
Suning a fight, not much ado about nothing. The price movement in a fierce behind the background of profound changes in the industry.
Beginning of the year so far, the domestic air conditioner market has been in a phase of price increases. According to the authoritative market research company GFK's statistics, a quarter of domestic air-conditioned retail prices rose by 5% price increase by more than 100.
From last week, air-conditioning market, prices began to appear for a second sign. Air conditioning manufacturers have a number of the domestic home appliance chain giant sent a document to declare the end of regulated air from the retail price, ranging from 100-400 per month.
Suning Appliance, according to the internal level
revealed only this week received a steady stream of Suning Appliance
Haier
, Beauty,
Changhong
Chi Gao, Kelon more than 10 major air conditioning brands such as price increases notice. The average prices of all major air conditioning manufacturers in the range of 3% -10% Little Swan, Haier, and up to 15%. Manufacturers in the notice of the general claim that, because
Copper
And other metal prices rise, the state's mandatory identification for energy efficiency have led to air-conditioning manufacturing costs, so manufacturers retail price up.
There are signs that the air conditioner market is brewing in an unprecedented price increase wind and thunder.
Xuefeng repression
"Manufacturing cost is only part of the cost of home appliances, air-conditioning of raw materials rose in the air the entire cost of the actual proportion is not large, firms can work his
Digestion
Out. Excuse for the rise in raw materials will be passed on to consumers pressure the manufacturers behind the ulterior motive. "Suning north China region president Fan Zhijun management headquarters yesterday publicly opposing the prices for air conditioning.
Fan Zhijun that, while copper prices this year, it had a 100% increase, but the copper in the air conditioning was not high proportion of raw materials, about 5%. Therefore, copper prices have resulted in the alleged air-conditioning manufacturers say prices are not set up. Air-conditioning manufacturing costs increase, manufacturers should improve efficiency through the internal potential and internal "digest", the current factory prices deviate from the laws of the market.
The face of rampant price increases wave of air-conditioning manufacturers, Suning Appliance by this weekend, the 9th Air Festival, air-conditioning market to force delivery of the goods to the North 2 million units priced air-conditioned, deprived of the air conditioning prices, the price of iceberg ice capture air conditioning .
Fan Zhijun said early Suning has entered into three tranches of 600 million annual procurement of large air-conditioned single, currently remaining two million units, valued at four billion yuan in the air. To stabilize the air conditioning prices, Suning this weekend will be three weeks to put these air-conditioning all parity Market in North China, including Beijing and the market put in 1.2 million units. By then, the price of Suning will air "snow line" in an air-conditioned stable firmly 1,500 yuan, 1,800 yuan level 1.5 air-conditioning, to contain air conditioning prices.
The same time, Suning has launched the "underpricing subsidies." Suning consumers to buy now on air, such as occurred in the June 30 price increases, Suning will be given to hang up 5,000 points (equivalent to 50 yuan) Guiji 10,000 points (the equivalent of 100) of suppressing price subsidies.
Infinite beauty
At the same time, Suning in the air during the festival, but also a number of banks together. Where the holding Merchants Bank, CITIC Bank, Minsheng Bank
Credit card
Suning stores in Beijing, 25 to buy air conditioning are available on the price based on the enjoyment of "0 down payment, 0 interest, 0 fee installment to buy household appliances." This way, a 1,800 yuan's 1.5 air-conditioning sub-12 payment, consumers only pay 150 yuan a month.
Fan Zhijun said China for 13 years as air-conditioning sales boss, Suning in air conditioning sales, installation, service, have an absolute advantage. Just introduced in the domestic air-conditioning installation standards, that is, Suning's business based on the complete specification introduced. This time through the air conditioning section, Suning to explore the bottom line air conditioner market price peaks on continuous improvement, climbing, gains a broader perspective and more beautiful scenery.
[Key words]:
Suning
Air conditioning
Central air conditioning
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