The opening of Nike logistics center set up new heights in China
Ambitious local sports brand Nike air max 2011 has been the leader of sports products in Chinese market, but Nike also faces great challenge and a new difficulty. On February 23th this year, Nike logistics center was established in Jiangsu Province which was the second biggest global logistics center. When Nike products reached $1.864 billions in China, what’s the most important and primary thing that Nike need to do? It’s not brand, not marketing, but a highly efficient managed inventory, replenishment and powerful, fast logistics support system.
The following statistics data is able to cause envy of other sports brands. The giant box construction area is 20,0000 square meters and has more than 10,0000 items in the tray. What’s more, Nike will shorten 15% delivery time because of this, all the cheap air maxes 2011 just need a few hours to be taken from store to shipping. Here is like a giant CPU. All goods sorting and management are dependent on the basis of the powerful digital collection and processing ability. All new air shoes are embedded with electronic label, and be scanned one by one. The workers select and ship the goods according to the information displayed on the electronic screen, the information are linked to the global Nike company through professional statistics port, and there is complete shared information fed back to relevant department everyday.
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