Single
Single items carefully in front of slippery driving home appliances
"Single-product self-built appliance channel" series of reports in the industry received a tremendous response. Appliances single product chains, more and more people rise to the industry, chain stores and small
Investment
To pay attention. However, not all single products can be blown away. Reported after the release of some single items actually received from certain home appliances chain stores in the "reminder call"?? To shop from us far point, and, not speculation took the liberty!
Side of the pressure from the supermarkets, on the other hand, from
Management
, Power levels and other aspects of the evaluation. One person reminded the product chain: the front slippery, be careful driving.
Manufacturers
Open stores will form a new wave
2007, the single-chain products has become the hottest self gust of wind. Last week, another self-built channels appliance manufacturer announced.
Oaks
Air conditioning
High profile that it will start self-built channels
Project
In three, four market built 10,000 stores.
Marketing General Manager Zheng Hongwei Air
Oaks told reporters Oaks took two years to devote themselves to change channel mode, chain stores have control of the secondary market, manufacturing costs up shop in these areas will be high, almost blank in three, four stores open market, the resistance will be greatly reduced; the same time, the rural market also began to accelerate sales growth in air-conditioning, which for large manufacturers to enter the field and laid a solid foundation for self-built channels.
Some
Kitchen
Appliances have begun to charge. Reporter learned that, Shenzhou, 10000, and, Shuaikang other appliance manufacturers to build this year is expected to vote heavily in store channels. In response, manufacturers and even some home appliances, said home appliance supermarkets to share in the success of the marketing system at 20% ~ 30%. Because some manufacturers view, all the eggs in one basket is dangerous.
Supermarkets
Ming Lane does not stand does not support implicit
And for 3 weeks, hot products on a single appliance store opening and the media reported four major home appliance chain stores in Chengdu is very understanding to take the same reaction?? Chrysostom difficult to open, not position. However, several in the country is not too small, brand reputation, already feeling the pressure from the store. Reportedly, chain executives call them to remind the relevant responsible person to keep a low profile. The store manager's position more directly?? To open, it points away from us.
A store for people privately to reporters provides a surprising figure: It is said that intense competition in the appliance for several years, Chengdu and other places around Hongmiao child has opened nearly 500 shops out of business, brand stores. "I do not see past today's market structure and how different, in addition to chains growing in strength." He said, Chengdu opened this year, more than 100 single-product chains, there will be winners, but also the sheet.
Industry professionals
Ride up shop avoid chaos
And shop for a grand style, there are brands, experts of "careless driving" reminder. Yesterday, Sichuan
Gree
Yu Jun, general manager of that store opened avoid chaos to follow suit.
Gree is the industry's first "self-built single-product chain" model of the brand. Yu Yun believes that brands have separate ways in Sichuan Dajian stores, and Gree's "demonstration effect" related to the same time, the market demand is also a big incentive. A little analysis will find that there are bound to those who blindly follow the trend. "Store of choice distribution tends to be concentrated in two areas," said Yu Jun, a class of home appliances is already a mature business district, although most of the adjacent shopping mall, but the larger the market dislocation, the two sides are not in the actual the same competitive platform; the second category, which is most of the stores, distribution in the residential area, can
Consumption
Provide professional
Service
Become residents around, "appliance expert."
Yu Jun
but seems not all brands have the ability to attract people into. In his view, store built on the basis of the brand, the key to their survival and development depends entirely on the consumers of this brand awareness, acceptance. Thus, in a sense, home appliance goods store is completely single strong game.
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I am an expert from China Products, usually analyzes all kind of industries situation, such as used combine harvesters , almond harvesting.
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