Marcie Haitema and Building a Payments Business That Can Thrive and Flourish
Marcie Haitema and Building a Payments Business That Can Thrive and Flourish
Financial Executive, Marcie Haitema is not a contender for fighting off the artificial intelligent Sentinel machines prominent in the Matrix, but she is a EX0-105 motivated advocate for managing financial risk and leading the banking and financial industry in advancing technology. While serving as SVP Division Executive for JP Morgan Chase, Haitema led the Electronic Funds Transfer Services (EFTS) group through cultural changes and technological changes that propelled Chase to the top ranking in Automated Clearing House transactions. Moving Chase to the forefront in technological developments in authentication and encryption that enabled it to achieve double digit revenue growth for ACH business, Haitema helped the banking giant to improve return on equity to 248 percent, increase the efficiency ratio to 61 percent, and grow shareholder value added (SVA).
In 1997 the ACH market was poised for transformation by a change in rules allowing consumer checks to be converted to ACH for faster and cheaper clearing and settlement. Previously, no one had ever attempted check-to-ACH conversion on a large scale, so the technology, operation procedures, marketing campaigns, and sales did not exist. Additionally, the financial industry did not really understand that the value in the process to the client was managing enhanced risk and not cheaper per item clearing fees. Yet Haitema developed the strategy, marketing campaign, and operational capability to capture the check-to-ACH market. And within 18 months, Chase secured over 50 percent of the ACH market by winning business from such clients as American Express and ARCO. You might say that Haitema led her staff to understand and literally “own” the business. The pride she instilled in her team was then leveraged as a selling advantage to potential clients. Thus Chase never lost large new business opportunities once clients spent time with the staff that would actually do the work.
As a recognized expert in banking operations, Marcie Haitema understands that a business is taking a risk when selecting an ACH provider. Her rule is to do everything possible to ensure that the decision maker is not exposed or put at great risk. Through her diligence in ensuring that systems, operations, and procedures are soundly controlled, Haitema has learned that only way to build a payments business that can thrive and flourish is to base it on solid risk understanding, risk mitigation, well-documented EX0-101 procedures, and adherence to applicable laws and regulations.
Upon entering the uncharted territory of electronic financial transactions, Marcie Haitema demonstrates a focused ability to understand the complexity of technological advancements. She is truly one of the brightest stars and thought leaders in the ACH conversion industry.
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