Fast forward to digital television consumers multiple choices – digital TV, set-
< BR> As digital cable
TV
Digital TV set-top boxes by cable operators, responsible for sales, manufacturers, distributors must be licensed operators, to enter the consumer products vision and truly into the family. To this end, the consumer's right to choose is limited, the development of digital cable TV so slow, when at this time, network TV and digital terrestrial TV has prospered.
<BR> varieties by set-top boxes, sales rise
<BR> With the promotion of digital TV, subscribers increased, set-top boxes and other receiving terminal equipment sales also soared way. According to market research firm Grand survey data show that as at the end of June this year, cable digital TV users reached 36.121 million, at the same time, high definition, interactive and other high-end set-top boxes have also been a substantial increase in sales last year, high-definition set-top box sales of less than 3,000, as at the end of June this year, has sold about 10 million units. CCID Consulting's survey data also show that in the first half set-top box market in China completed a total of 4.181 billion yuan sales income, up 73.6%.
<BR> Set-top box sales jump, choose the brand also increased, showing a flourishing situation.
Changhong
In the second quarter continued to have stable performance, with 13.6% share of the brand ranked No. 1 in the first half set-top boxes; day Park and Skyworth sales have continued to grow, respectively, third and fourth place in the market sales share, respectively, by 11.7% and 10.5%. In addition to the top 10 brands, other brands have better performance, market share has improved greatly. Compared to 2007, before several major brand sales increased significantly, while the top 10 brands in the market concentration has fallen, which shows the market growing rapidly, mainstream business and influence the production scale is still difficult to meet all the new market demand, many local brands into the market.
<BR> Sales in the terminal, from the beginning of the year, high-definition set-top boxes, one machine show up
Home Appliances
Marketplace. According to the
Hisense
Appliance Industry Association, Wang Changsong information introduced CCTV HD Channel landing in Shanghai, starting from August, Best Buy selling high-definition set-top boxes. In Chongqing, in addition to the local cable company's business outside the Office of the direct supply of set top boxes, home appliance store also started selling.
Suning
Cable has reached an agreement with Chongqing, in the future consumers will be able to buy set-top box appliance stores, while processing applications for digital TV and other related businesses.
<BR> Set-top box market is showing a picture of prosperity. However, behind its rapid development there are still serious question of monopoly.
<BR> restrictions on consumer choice
<BR> Set-top box promotion for many years, but before this year, the brand choices for consumers are not many, maybe not with the consumer right to choose. Today, sales channels in a number of appliances you can buy high-definition set-top boxes already, so he called to ask Beijing's Haidian District, Suzhou Qiao Song China Business Office, the reply was: "We are here also sells set-top boxes have the same continents, Changhong 2 brand. If you buy from the store, we are not responsible for the installation, and whether we have any questions. Only when we buy we responsible for the installation here. "The press reported on the place of residence. The other said: "According to the district you live, only choose Changhong. Because there is Changhong complimentary set-top box, in order to facilitate the technical coordination, only also choose this brand. If any problems occur during use, we will help you to maintain, if not good to use set-top box can also be replaced. "
<BR> No consumer listening to this presentation will surely recommend the products China to buy songs. But such and such, consumer choice has been denied. It is understood that the reason why digital TV conversion will appear monopoly, one due to technical factors, but more important reason was that operators did not find profitable model, had to rely on monopoly profit.
<BR> State regulations, radio and television operators to set-top boxes to consumers free installation, set-top box costs borne by the operator.
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