Lexus – Brand of the Decade
Lexus is a relatively new car brand; it is the premium and luxury division of the Japanese car maker Toyota. Lexus was first introduced in the States in 1989; it has since become a global premium brand as well as the largest premium Japanese car brand. When Toyota tasked its then advertising agency Saatchi and Saatchi to come up with a new name for their premium division more than 200 prospective names were drawn, including Vectre, Verone, Chaparel, Calibre and Alexis.
Since its creation the Lexus brand has grown pretty quickly and now is the market leader in premium hybrid cars with its hybrid 4×4 and SUV models. Toyota has always been at the forefront of customer satisfaction and reliability, the Lexus brand takes this a step further. Even when buying a used Lexus in Twickenham you get to experience the exceptional customer service.
At the 2011 Auto Express Awards Lexus was named as the car manufacturer of the decade. Lexus achieved a customer satisfaction rating of 88.3% in the Driver Power Survey, which analyses results from over 300,000 owners and drivers. To many this award was no surprise, over the past decade Lexus has been named as the manufacturer of the year seven times!
Graham Hope, Auto Express Deputy Editor, said: “This award, based on the responses of more than 300,000 Auto Express readers over 10 years, shows how much Lexus owners love their cars. Their supreme comfort and great build quality are regularly praised, and this is backed up by Aftersales service which is unmatched in the industry. Lexus is a thoroughly deserving winner of our Manufacturer of the Decade award, and will no doubt continue its success in the years ahead.”
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