He Xiangjian beauty beauty can not be wrong rather slow step by step – the Unite
Our direction is the capital of globalization, diversification of property rights, industrial layout of globalization.
Many people advised me to do
Black
,
Mobile
So, I do not agree. Others earn money, not what we earn to the.
The United States this year have been very active group, following the acquisition of Little Swan to spend after this month and will start today signed a joint venture to speed up the process of internationalization. Next, the group whether the U.S. capital operation plan? Consider diverse? How to get the road to internationalization, select export its own brand or buy? How to prevent repeat the mistakes of other companies? As the soul of the United States, the United States of the Group Chairman He Xiangjian accepted the reporter an exclusive interview this week, 11 to answer these questions.
"Long-term objectives"
Half of revenue coming from overseas
Nanfang Dushi Bao (hereinafter referred to as "Southern"): America's many recent international moves, including the recent joint-venture factories and Carrier, made in 2010 into the world top 500 enterprises. Could you speak about the US's international strategy?
He Xiangjian: We are the path of internationalization is based on three reasons. First, our goal is to achieve 120 billion yuan by 2010 the sales volume. Capacity of the China market, we must look for new growth. Secondly, the development of the United States today, need to use from around the world, the resources in various fields. Third, reduce business risk, an area or areas, if problems, it will not affect the operation of the whole group. Currently, the Group's sales in the United States, 40% came from international markets, our goal is to do half of the revenue from overseas markets.
Our internationalization is a gradual process. Since the 80s of last century, we began to import foreign equipment and products based on OEM, to establish branches in the world, set up information gathering, product sales, customer service platform. The last century in the late 90's the introduction of foreign technology, and multinational companies for technical cooperation, capital, to develop nearly 10 joint ventures. Nearly six years, we formally propose a strategy of internationalization, the focus of development from 2006 to the global tilt. Nearly two years, to prevent the risk of international trade barriers, reduce production costs, we are setting up factories in Southeast Asia, exports to South America, and Europe. At present, the beauty with Japan, the United States, Korea, Singapore and other countries have a joint venture company, and introduced from 78 countries, dozens of foreign employees. Our direction is the capital of globalization, diversification of property rights, industrial layout of globalization.
"Overseas M & A"
Not rule out the acquisition of foreign brands
South are: Recently, however, the macro environment is unfavorable for export, some
Home Appliances
Enterprises in other countries often run into a wall. US-specific how to do? How to prevent the risk?
He Xiangjian: We follow the principle of international road is a pragmatic and prudent. First, we will continue to increase in lower-cost investment in developing countries in their production bases established there. Second, we will more and large companies, such as the joint-venture factories and Carrier. Of course, we do not rule out acquisitions in line with our conditions, little risk of foreign-funded enterprises or brand.
If the acquisition of overseas companies, we first look at whether the acquisition target to bring new industrial growth point, assess the company's real value. If Hualing help us cut into the
Refrigerator
Industry, while both the refrigerator and Rongshida
Washing machine
Advantage, Little Swan washing machine industry to help us establish the status of Chongqing represents the United States through Central China
Air conditioning
The highest level in the industry. Second, to see whether cultural fusion. We also have a sound decision-making mechanism, when the acquisition of about 56 percent of the possible, and they only return to me; about seven or eight as possible, and be called me and they talk about the details; about 89 became, I before going to the ground to see.
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