Pei Liang: from three bags of sincerity for a long time to be a big leap
HC Web Site Report: September 12, 2007, Gome in Beijing, Peng Run Building, organized the "National United States 'sincerity for a long time protection' services news conference." With the unprecedented prosperity of home electronics products, consumers enjoy the convenience brought about also face varying degrees of distress. To effectively protect the interests of consumers, customers enjoy the true satisfaction of service, the national U.S. launch of "sincerity for a long time protection" service, from the "satisfaction guarantee, price protection, return protection, replacement guarantees" four to redefine the consumer's point of view service, which means that consumers purchase products will be higher and more stringent quality and service assurance. States United States at a press conference has invited industry leaders, industry experts and many high-level manufacturers, to discuss "sincerity for a long time protection" services related to the content and standards, to enhance the quality of life of consumers suggestions.
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Country United States of "sincerity for a long time to protect" conference
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China Chain Store & Franchise Association Secretary-Pei Liang
Speech at the meeting, Mr.:
Secretary-General of China Chain Store & Franchise Association Pei Liang
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Pei Liang: Good afternoon, from three packs to Prudential for a long time, three to a long time is indeed a great leap. We note the previous three packs of the production company put forward a slogan, and today is the honest flow of business for a long time raised the slogan, in fact, what message conveyed? Is now in circulation for the entire production supply chain and consumer-oriented position should be that more and more significant, so in this process, retailers have to play more important roles. This is today's event gave me the impression that we think of the country before the United States is the price the United States or the States United States States the price, because the United States long-term development of the country, it's low price strategy should be a key to success. Submitted before the service at the head of course, and many other ideas, we have the experience, but now the value of the country with such a word to describe the United States such an enterprise changes, which in fact allude to the entire circulation, and even change the entire industry. But the honest strategy a long time for the consumer, is indeed a very welcome initiative, but it is not our retailers can do such as hospitality, such as US-friendly countries, such a level of happiness services.
Because we know that service, product composition of service retail, such as home appliance chain stores over the years, has been a low-price competition such a situation, in fact, not very high margins. In such a situation, to increase the service content, means that certainly have to pay more staff, including the cost of some products and so on. A paid, such a margin, it can not achieve a balance between, on this issue I would like to be able to do this business, first of all is to have a huge scale, advanced enterprise management. Of course, the United States as a country, it has such a condition, introduced a heavy price, while important services, heavy quality, service strategy, in circulation, intense retail competition today is a very good blue ocean strategy, such a strategy to make Retailers have a good management idea, especially for better business philosophy, such as hospitality concepts such as the Friends.
These factors together, can have a sense of providing a more valuable products and services, a platform, so I think such a thing, stand by our chain of associations, standing retail point of view, the next step the impact of competition for the entire industry should be said to be far-reaching. Because consumers the right to speak through the services it will be raised accordingly will lead other retailers to take similar, more valuable business strategies to meet consumer needs, such an event for the entire circulation, especially in home appliances the development of chain operation which will play a lead role. Moreover such a strategy for the entire supply chain integration and improved efficiency, but also made high demands.
Today at many suppliers and invited everyone to promote the manufacturer to implement such a strategy, so that the entire production has also played an active role, so I wish on behalf of China Chain Store & Franchise Association, the U.S. State sincere long security services to be successful, to make consumers derive more benefits and satisfaction, thank you!
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