Competitive scarred Chinese appliance take? – Household appliances, industry, sm
In the market
Competition
The "Red Sea" in the bloody result, organizations are scarred
Enterprises are the main competition. Undoubtedly, Chinese home appliance enterprises in factors of production does have a comparative advantage, but the rise in raw material costs for several years, the market the serious oversupply of new non-developed countries
Trade barriers
To block
Made in China
, We scale advantage is disappearing, declining profit margins, market competition, the "Red Sea" in the bloody result, organizations are scarred.
A bit of home appliance industry for many years of senior experts, told reporters that China's household electrical appliance enterprises in the days of the last 3 years will be sorry?? Global emergence of new trade protectionism,
RMB appreciation
Pressure, domestic
Price war
Intensification, etc., household electrical appliance enterprises in China are new to a severe test, China's home appliance industry is facing a new round of reshuffle.
Way home appliance industry in China Where is? This is an industry has asked for a few years, it has already been answered questions. However, the winter continues, the temperature continued to decline, with the answer does not mean to solve the problem. The data show the 0.61% in people's eyes today, ask this question, it seems more practical significance.
Learning good example Japan and South Korea
On how to rescue household electrical appliance enterprises, household electrical appliance enterprises in the exploration, in exploring the relevant institutions are explored. However, there is definitely a consensus among us: the Chinese home appliance enterprises must carry out a radical technological innovation, optimize product structure, to truly improve their core competencies, have their own core technology. For example
Hisense
The "
China Chip
"For instance,
Changhong
Some of the technical innovations are
TV
Industry, technical innovations, case. Its greater significance is that China's household electrical appliance enterprises are moving to the path of independent innovation.
In fact, our neighbors such as Japan and South Korea the path in the appliance industry and the experience of ups and downs, household electrical appliance enterprises in China have a strong reference. Japanese companies spent only 20 years, completely free from the poor quality image of Korean companies around the world blowing "Korean Wave" is merely the last four or five years. South Korea has been the industry's praiseworthy
Samsung
Is the innovation as the life, hold the core technology and products flat panel TV Samsung CRT TV times more effort to open up after the "second front"?? Flat-panel TV market. In the Chinese market, because they have since the upstream plasma screen
LCD TV
Screen TV production to downstream parts of the assembly of the vertical lines, can be achieved within the supply, coupled with effective
Localization
Operation that Samsung flat-panel TV cost and technological advantages, established in
Digital TV
Leading position in the field.
National industrial policy to support and protect
"In fact, the road was so obvious, every business know as much. However, it may not be able not afford to go, because simply relying on its own strength too slow. Chinese enterprises in the development of ,
TNC
Also in development, Chinese enterprises need to catch up with multinationals speed, speed, need tools, tools and resources they rely on the formation. At present, simply a business generally do not have such resources and capabilities. "One of the senior experts appliance industry for many years, told reporters.
In fact, the manufacturing sector of any country to prosperity, can not simply rely on the industry, the government also needs to match. Luo Qingqi, senior home appliance industry experts believe that, in the process, the play is an industry innovation incentives of the transmitters. If there is no incentive to support, force, push the business forward, then the development of the industry will be very slow. "Status quo have shown that China's home appliance industry market is a failure," said Luo Qingqi, "Japanese and Korean manufacturing industry is developing rapidly,
Package
Including take-off in U.S. manufacturing, the government has strong support. Join the WTO, China has become an international market, as China's home appliance industry also needs taking off with the national strategy. For example, a very clear national policy to support the household appliances industry, supporting the development of, for example in
Tax
Aspects of incentives, and capital and other support. Only the government and enterprises to work together to study with healthy active interaction between government and enterprises, to promote the sound development of the industry, the Chinese household electrical appliance enterprises truly have the ability to respond to global competition. "In addition, through national education, in society to form a support domestic products in the atmosphere is also crucial.
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