PK chain store company store building channels for a comeback – Gree Marketplace
Has also a Gree store opened in Beijing on North Third Ring Road. Gree store double the number in 2007, 2008, has grown to 7,000.
Long ago, home appliance store in the chain stores have been closed down under the pressure of competition, but now, has been overtaken by events, the market has started showing another state, home appliance manufacturers to open stores to speed up the pace of growth, self-built channels comeback.
Appliance manufacturers with three, four channels of the laying of the market focus for the self same time, increased the secondary market penetration. Haier Group's indirect holding daily Shun Electric chain focus on expanding the three, four markets in Shandong, Henan, Fujian and other places of stores is over 1000. Haier three, four of the market of sales are through the day smoothly. The United States in the country three or four stores in 2008, the market has reached about 3,000. Fuzhou only in the secondary market, Haier, Midea's store on the 9 and respectively 21 and 2008 are expected to exceed 30 years,
Glanz
Microwave ovens
Plan to open 800 in 2008, flagship stores, 3000 stores the image of foreign brands Panasonic also has 9 stores.
Level in many markets, competing to establish brand stores, as against the chain stores of a landscape.
Chain stores out of the constraints in the store to the establishment,
Air conditioning
Enterprise has taken the lead, especially Gree, is successful in the representative, after parting ways with the country the United States, with their own store channel, not only did not shrink the market, also has been strong growth. This allows many companies see hope, have set up their own sales channels in order to get rid of the constraints store chain.
But the scruples out of chain stores, manufacturing companies have become more self-built channel low profile when in the interview are not willing to say, mostly to "sales channels can not be too single" as an excuse not go into the details.
Stores rise and air-conditioning, kitchen and other attributes of the product. Air-conditioning, kitchen and other large home appliances to go through a professional selection, design and installation services, stores can better provide such specialized services. With the hot real estate, store set up in the new district, can give customers a "one to one" service. Store room for flexibility on price, is more suitable for real estate developers, industrial users such as batch transactions, unified installation.
Air conditioning products due to seasonal weather, uncertain demand for large, for the avoidance and risk diversification, use of sources of funds, the establishment of dealer system is inevitable choice for manufacturers, and distributors are directly led to the establishment of store systems. Air conditioning manufacturers and distributors in different seasons by signing the sales agreement have different incentives to achieve smoking section, Yahuo, distribution, return, and business cycle. Manufacturers sell to the agents in the process of air-conditioning, air conditioning is to operate as a financial product, according to the season of long-term contracts signed with different risks and benefits of different.
Category compared to other home appliances, air-conditioning is relatively high profits, and profit compare multiple points, in addition to the profits of sale machine, as well as installation,
Fitting
Profits, and in addition to retail, you can also do large projects alone.
Chain store for specific product and three, four less than the market coverage is the reason leading to the rise of specialty stores. Kitchen
Small appliances
Products into the supermarkets and high cost, and the store paid no attention, in order to reduce marketing costs to ensure profits, these manufacturers also tend to take a store model sales. Up to several hundred thousand dollars compared to the cost malls counters, units of small household electrical appliances with low profit shop more economical choice.
Meng
manufacturers to open stores, and one reason is that shopping malls, home appliance stores the threshold is not low. "500 million able to open 1,000 stores, but this figure can only maintain counters Wuhan cost of dozens of shopping centers." Thus, under the above-mentioned reasons, the resurgence of stores also will not appear strange.
Store chain is still the mainstream for most appliance manufacturers, chain stores will remain the mainstream channels.
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