Kicking Off your Postcard Campaign
Next to business cards, postcards are one of the most innovative, versatile, and powerful marketing tool. Although simple, a postcard can effectively serve as a tangible representation of your marketing message. You can either send it though mail or hand it out on the street. With postcards your target customers can easily grasp your message without being too intimidating.
When it comes to the designing process, developing the design can be a fun process. All you need to do is come up with innovative and creative ideas and find a good printer that will provide you a great print out. If you are ready to create your postcard today, here are some ideas to kick off your campaign:
• Brainstorm. Every good campaign starts with a good plan. In order to carry out an effective plan, you need to start with a brainstorming session. You can include your friends, colleagues, employees, and even family members. Ask for their creative ideas. As much as possible, focus on creating attractive, funky, and interesting ideas. Keep in mind that you only have limited space with which to put your message, so be sure to use words and create a design that us short, concise, clever, and catchy.
• Decide on what type of post card should you have. Do you want a colorful postcard, one that has lots of images, or simply a plain-Jane card? Should you use pre-designed postcard templates or personalize your design? Whatever you decide on, just be sure to choose a style that best fit the image of your business.
• Find a good printing company. A good and effective postcard is all about finding the best printer for the job. You can easily narrow down your choices by deciding on how you want your cards to look like and how much are you willing to pay. With the hundreds of printers today both online and offline, you can be sure to find the one that best fit your need. Just keep in mind that different printers have different printing specialties, and while one printing company may lower the lowest price, they may not be able to give you the quality you desire.
• Customized printing. Sometimes, it is a lot cheaper and more personal to print customized post cards. If you truly want to give your customers the feeling that they are valued and you actually spend time to create a personalized card for them, they are likely to keep your card for future reference.
• Check the mailing cost. If you are to send post cards by bulk all the time, it is best to check with the post office if you quality for a discount. Usually, there is an annual fee for mailing in bulk, and if you are mostly to send mails in bulk, the discount offered is definitely worth it. it’s best to ask the post office beforehand to determine the postage cost that you need to spend on your postcards to stay on track with your post card campaign.
When designed effectively, post cards can really be a cost effective, innovative, and plausible marketing tool that will work well with your business. Because they are attractive and different, they can surely attract the attention of your target customers. Isn’t that what you want? So, why not make your own postcard today.
For more easy and useful ideas on how to make unique and winning print materials to start up your marketing campaign, visit: postcards.
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