Aarkstore Enterprise National Australia Bank Case Study Achieving quantifiable returns with social media
Aarkstore Enterprise announce a new report:
National Australia Bank Case Study: Achieving quantifiable returns with social media
http://www.aarkstore.com/reports/National-Australia-Bank-Case-Study-Achieving-quantifiable-returns-with-social-media-154158.html
Introduction:
National Australia Bank (NAB) has turned Australia’s Big Four banking establishment on its head with its award-winning Break Up marketing campaign. Communicating NAB’s new customer-focused, fairer banking proposition, it has resulted in impressive quantifiable returns, critical acclaim, and a revamped public image for the bank.
Features and benefits
* Overcome cynicism and earn back consumer trust by changing how the public perceive your financial services brand
* Improve customer engagement and win new business by emulating NAB’s success at creating a customer centric proposition at the roots of its campaign
* Create compelling marketing campaigns with a new appreciation of how to combine social media and traditional marketing channels for maximum impact
Highlights
The NAB Break Up campaign has created a level of interest and excitement not often seen in banking marketing. It was a resounding success on a number of different levels, achieving critical acclaim, public praise, and, crucially, quantifiable returns for the bank.
Along with Twitter and YouTube, the NAB Break Up campaign used a mixture of traditional advertising channels, tactical media placements, and a series of audacious live stunts filmed for YouTube. These were all supported by the NAB website featuring clear advice for customers interested in switching to NAB.
Table of Contents:
OVERVIEW
Catalyst
Summary
ANALYSIS
Introduction
NAB is one of the Big Four in Australia and has been the focus of public distrust and cynicism
NAB reflects this culture shift in its product pricing and fees
While More Give, Less Take has had a negative impact on earnings, it is an investment
The multi-channel Break Up campaign shines a spotlight on NAB’s new fairer banking stance
The campaign launch attracted interest through social media
The break up theme proved a clever strategy to win customers from rival banks
Social media formed a critical part of the wider marketing mix
Twitter helped to build intrigue prior to the campaign launch
For more details contact:
Aarkstore Enterprise
Kacie
Tel: +919272852585
Mob.No.918149852585
Email: enquiry@aarkstore.com
Website: www.aarkstore.com
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