Appliances To The Countryside: Farmers To Meet Demand Is The Last Word
Home appliances to the countryside
Has gone through a year and a half years, during which the international financial crisis with the gradual intensification of the policy related to home appliances to the countryside growing line of products, a mining potential of the rural consumer market, ease the plight appliance industry, to ensure steady and fast China's economy the development of an important measure. In order to allow different parties to household appliances to the countryside policies on a comprehensive understanding of information in the home appliances to the countryside during the month, special edition on Haier, Midea, Hefei
Sanyo
Holt solar energy enterprises in the home appliances to the countryside to work experience so stay tuned.
The countryside is not the low-end models
products
U.S. division of domestic washing machines
Marketing
General Manager Yan Bitong
U.S. washing machine appliances to rural areas is low-end products are not models, but more suitable for rural use of the environment. Number of relatively affluent areas, we go to the countryside product also joined the secondary market selling Little Swan "water cube"
Washing Machine
And other high-end category.
The United States of its three brands winning 45 of washing machine models, different price, different performance, to meet the different needs of most rural users. Rural consumers are generally concerned for the health problems in the design of home appliances to the countryside of our products focus on one of the issues to consider, such as the United States some models of washing machines using special antibacterial materials, can play an effective role in the bactericidal and bacteriostatic . Most of Little Swan Washing Machine with "self-cleaning" or "dry" feature to help users clean washing machine, effectively eliminate bacteria and bacterial regeneration.
Energy saving appliances to the countryside I have developed an important indicator of the product. Home appliances such as washing machines in the U.S. countryside products, many products are used to set wide range of laundry, washing procedures and other self-regulating functions, these products can be designed according to the actual washing best washing time and washing procedures to achieve provincial water saving effect.
Perfect
Service
Network, improve service level is the basic appliances to protect the countryside service. To home appliances to the countryside as an opportunity, the United States of washing machines in more than 30 provinces and cities in the successful establishment of more than 3,000
Service
Service Point, 100% network coverage. In addition, bringing home appliances products, services, the United States launched a special washing machine home appliance service stations nationwide program, the main town in the country for the recruitment of local people "medical appliance" to help U.S. service system of the washing machine appliances sales service in rural areas do work.
A variety of price range to meet the farmers need
Liuwei Yu, director of Haier corporate culture
Appliances to the countryside provides the maximum amount of washing unit price of 2,000 yuan, Haier washing machines from more than 500 yuan to 1900 yuan, an average of less than 100 have a product, reasonable price range to meet the different needs of rural consumers.
First, we carried out in product development before large-scale, long time market research. In-depth investigation and study in rural Henan, we found that many rural towns voltage fluctuation and low voltage under normal circumstances. In response to these circumstances, Haier introduced a "wide-voltage" function, you can ensure that washing machines in 170V-264V voltage range of work.
In product quality, Haier washing machine in order to "Military Standard" product development, particularly in dual-barrel machine can be trouble-free run 10 008 times, to meet the unique climate and environment requirements. Haier washing machine
Plastic
Cabinet has the characteristics of antifreeze sunscreen, the ability of -40 to 60 temperature and high temperature, this box strong, durable, good loading capacity, in the above 3 individual pressure points is not bad.
In addition, our company has established "
Sell
To the village, "the marketing network," delivery to the door "of the logistics network," service-home "service network for rural users with personalized and targeted products and provide comprehensive services in place.
2009, Haier washing machine in the country three or four washing machines market building 1000 benchmark shops, 30,000 township benchmark shops, Waste Management activities carried out 60 000 games, completed 60,000 service stations convenience for rural consumers provide timely and comprehensive after-sales service.
I am an expert from China Quality Dress, usually analyzes all kind of industries situation, such as vietnamese lacquer , toothbrush head holder.
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