Analysts Wang Nianchun: home appliances went to the countryside promising – home
Accumulated over a long period, with growing markets in rural areas, but also to stimulate domestic demand,
Home Appliances
The countryside can really move up to a certain extent domestic demand. It is estimated that the implementation of home appliances to the countryside policy 4 years, total consumption of more than 920 billion yuan can be driven, high-quality companies will gain more market share in rural areas.
A year ago, China launched the first batch of home appliances to the countryside, the Wang Nianchun is the most "optimistic" the analyst, and she expected it was no "1000 million rural consumers." But at the time, it is this figure so that Wang Nianchun once called "the most fantastic analyst." Even the industry is that "this is a difficult goal to achieve." Just one year, try to imagine this number will be?
9200 ! Yes, it is 920 billion! However, it is clear that this is not the analyst's "fantasy", but rather the future to achieve goals. Vice Minister of Commerce Fu Ziying, introducing the policy objectives of the future of home appliances to the countryside, said, "with four years time, the basic make major household electrical appliances in rural areas have a rate level of the city in 2000." This measure, household appliances to the countryside policy implementation 4 years, enables home appliances to the countryside in the national sales 480 million units, sales of 620 billion yuan, an increase of other consumer spending 300 billion yuan, total consumption of more than 920 billion yuan can be pulled. This figure probably was not thinking of how Wang Nianchun.
Appliances to rural areas to promote the national leading enterprises benefit
12 1 will be activated on the second installment of "home appliances to the countryside", the effect on February 1 next year will be promoted across the country. This is the November 30 by the Ministry of Finance, Ministry of Commerce, Ministry of Industry and Information Technology "organized by the national conference to promote home appliances to the countryside," heard the news. Moreover, the Ministry of Commerce official also spoke on the new increase of 22 provinces (autonomous regions and municipalities) of product distribution companies bidding and tendering, will soon start.
Although the market for home appliances
"went to the countryside," have good expectations, but the news came out, most market analysts still shouted "accident." But in Wang Nianchun view, after a long accumulation, with the growing rural market, and as a policy of stimulating domestic demand, this can really move up to a certain extent domestic demand. She believes that the global economic slowdown, real estate transactions is weak, the rural market has become an important support for household appliances. Appliances to rural areas will significantly increase rural demand for action, thus effectively eliminating the market in 2009 appliance sales pessimism.
On November 30 at the meeting,
Konka
, Changhong, Haier, TCL, China Telecom, Suning and other six companies responsible, on behalf of 90 successful businesses and the Ministry of Finance, the Ministry of Commerce signed a cooperation agreement and signed with the participants and home appliances to the countryside successful business undertaking. This marks the second batch of home appliances to the countryside to promote the project's start, from December 1, the second phase of the formal expansion of home appliances to the countryside to promote the country's 12 provinces, covering 60% of the country's rural market, and continued four years. Enlarged tender appliances to the countryside, there were 155 companies participate in the competition, from the successful outcome, a new round of home appliances to the countryside is still the biggest winner in China's domestic well-known home appliance brands. It is understood that the appliances to the countryside tender, Konka, 13
CRT
TV, 2, and 11 flat-panel TV models refrigerators, 10 freezers, 11 mobile phones successful, but
Hisense
Changhong (including Meiling), TCL, Haier, the four enterprises, "Grand Slam" in the color TV, refrigerator (freezer),
Washing machine
, Mobile phones are four categories of products, successful product.
At the meeting, the pilot had the effect of home appliances to the countryside, the overall positive assessment of the parties. Vice Minister Fu Ziying, said: "As of now, fridge (refrigerator), color TV and mobile phone products in three pilot provinces of the pilot has about 350 million units sold, sales amount of about 50 million farmers will directly benefit 600 000 000 element. pilot products drive sales of fast-growing appliance pilot areas, the pilot product sales growth higher than the national average of 30 percent. "Therefore, enterprises have benefited in the past year, bringing home appliances pilot project, the sales of Konka winning products nearly 30 million on sales of more than 300 million yuan, up by more than 20%; Konka refrigerator
White
Products quickly penetrate into 34 markets. This is the same as previously estimated by Wang Nianchun, the leading home appliance industry is still the biggest winner.
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