Google back to China for tempting market
Google back to China for tempting market
“Google want to return to China,” I am afraid to say this was Google’s denial. John Liu said that Google never left. Google Music, translation and other products have been continuing to provide services. “Google China has been quietly low-key work, related business in the past year, there are a lot of improvement.” John Liu said, China 2010, Google’s top 50 advertisers to double the amount of display advertising, the top 100 advertisers in the 97% been showing ads. Google in China’s market size in the quarter by quarter revenue rose.
John Liu believes that the next two to three years, the overall size of display advertising will reach $ 200 billion, and the potential is greater than the search. He was very optimistic about the show mainly from text ads, mobile, rich media, video, support is one example of their faith – Google to display advertising network in China every day impressions have been about 60 billion, covering nearly 96% China’s Internet users, and has more than 100,000 partners.
Now, the new technologies and products and to join in, the advertisements are a new development seems to point in time. The current display ads can already be precise, traceable, measurable, interactive. In addition to clicks and impressions, but also including other indicators such as interactivity, viewing long.
Google it as a “platform-level products” – this source began in March 2008, Google spent $ 3.24 billion acquisition of DoubleClick.
DoubleClick is an advertising platform, the media or the media agency side, one side is the advertisers or advertising agencies. Waves such as gold position themselves to buy the media where agents need to pay to get in DoubleClick “seat” for the transaction. Google will buy some of their own media, but the difference is that the traditional trading, Google will split into an advertising opportunity for an exhibition, trade show opportunities for both of these auctions and free auction – because advertising is split too more detailed, and dug out the value was greater.
Waves gold founder and CEO, said Zhou Jie, He believes that Google’s business in China will focus on DoubleClick to promote the business, this business can make more effective media advertisers more easily found, one can also help advertisers more accurately people find their own audience, DoubleClick has achieved great success in the United States. For China this is the explosive growth of the market in terms of the platform more meaningful.
For advertising platform, in the “meet the Advertising Law,” the premise, and “content review” does not have much common ground. On the other hand, the online advertising market in China broke out, is an invisible ceiling “large cake” – Google is no reason to miss, no reason to give up sharing one’s identity.
John Liu said, PC side of the Chinese Internet search service Google is still doing, but the first few years of rapid development in this area has been so popular with the very large amount, although there are a new user to enter, but the growth rate gradually slowed down . The growth of new mobile Internet faster – John Liu announced: make mobile terminal advertising system incorporated into the Ad-Mob is also his new unified platform.
And Google is bound to a larger market of mobile Internet – and now the Chinese market in addition to Apple iPad, almost all referred to as “Pad” Google’s products are based on the Andrew system, in addition to iPhone, but most of the smart phone Andrews are equipped with version 2.2.
“Re looking for an entry point” is not only reflected in the choice of business focus. Face on the PC side has absolute dominance of Baidu’s competition, John Liu said, “not just rely on online advertising traffic and more to rely on product technology. Google the next measure in the Chinese market, not just market share and revenue, but by its influence in the Chinese market, how much. ”
Google changes
Careful “Google powder” will find and return to the horizon of Google, is not only a no Kai-fu Lee to Google, but also a longer mention “Google” the Chinese name of Google, or a claim will no longer have to rely on traffic relying on “influence” than competitors on Google.
Many people think, March 23, 2010 was the day Google “leave” days – the official blog announced that Google’s headquarters, from the morning start, Google has stopped the search service on the Google.cn self-censorship. Access Google.cn users will be directed to Google.com.hk, in this domain name, Google will provide uncensored Simplified Chinese search results.
Few days, Google’s office Tsinghua Science Park blows cold, the staff hurry, even the back door has a security guard. Google China on the front lawn next to the stone LOGO, often flowers.
Since then, Google will log on often dropped. Google in China since the flow all the way down. Analysys International data show that the second quarter of 2011, the Chinese search engine operator revenue market share, Baidu 75.9%; ranked second in Google, China’s market share continued to decline, from 24.2 percent a year ago to 18.9% , down 5.3 percentage points.
After that incident happened agents – because the unilateral break by Google agency agreement, Jiangsu and Zhejiang region of seven agents back in anger to protest against Google’s “hegemonic” behavior. Or at least two agents and intensification of conflicts between Google and decided through the legal process to resolve: the arbitration court or take the channel.
For the past, John Liu and do not care. “Google’s dealer team stability.” His brief said. He will own more attention to the expansion of China’s new Google killer DoubleClick.
Look, Google up and down on this new breakthrough in China point to find confidence.
Google Greater China and Korea business cooperation, said Wang Ying, director, Google has to create a unified advertising platform, about the mobile terminal advertising system AdMob, PC terminal on AdSense and DoubleClick advertising system on the platform to manage both .
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