Content Of The Lack Of A Misnomer Internet Tv In An Awkward Position
Rapid development of Internet, increasingly fierce competition, increasingly thin profit
Flat-panel television
Enterprise offers hope, the development of Internet TV, the TV play cause future home entertainment center, a breakthrough in flat panel TV business market difficulties and to find new profit growth point of hope. The reporter understands that high expectations are manufacturers were optimistic about the consumer Internet TV, from the date of the birth of film and television content on the subject suspected of piracy, and many other difficulties, in an awkward position.
Consumption embarrassing??
Content of the lack of a misnomer
"Internet television is through television, the Internet, browse information, play online games, video chat, on-demand movies and so on." It is
Home Appliances
Marketplace promoters mention the most brief description. But the reality is not the case.
Who lives in Fengtai District of Beijing during the National Day last year, consumers Rong bought a Internet TV. He told reporters that Internet TV campaign was very fierce, in order to step in place, although the same general TV Internet TV than 1,000 yuan more expensive, but he bought one. Since then, the thought can no longer limited to a small computer that can benefit
With TV
Enjoy Massive Internet downloads, content-rich online counseling and the joy of the big screen, can not expect TV to buy home, only to connect their network platform manufacturers, Internet content ratings provided by the manufacturer, can realize the real Internet exchange, not to mention the enjoyment of the Internet super, fast content. As the manufacturers web platform lacks content, and now how he almost never used the new Internet TV feature. "Is a waste of resources spent in vain more than 1,000 yuan. A process, might as well buy a regular TV. Really regret trusted to
Sell
Personnel, if they can not be on the real Internet, I think manufacturers are suspected of cheating can also reason with people no place to go. "In the interview, Rong very angry.
's Survey found, Rong purchased this experience in the consumer Internet TV prevalent. Journalists were interviewed 8 to buy consumer Internet TV, 6 of whom never used the Internet, said the basic function of a person that occasional use, often only one person said, but it is not satisfied.
Policy embarrassing??
Real hard to break Siege
Emergence of Internet TV, for the upstream
Panel
Lack of core technology areas of local color TV enterprises, its significance as if straw.
The first half of last year,
TCL
, Skyworth, Hisense, Konka, Changhong and other local TV companies launched the Internet TV, a hot market. However, Internet TV Online Download, play some of the TV drama suspected piracy problem, the prosecution by the relevant content provider,
SARFT
A paper ban halted the sale of Internet TV. Although the China Video Industry Association and the Ministry of Industry and coordination with the Administration of Radio, Film and Television has finally released, but according to report, SARFT issued is for the content of Internet TV
Service
, And two types of integrated business license. Integrated business license has been awarded to China's CCTV television network, a unit of Shanghai Media and China through a few hundred depending on the three companies, estimated that a large number of such licenses will not be issued. The content has not issued licenses are expected to also distributed to local radio and television broadcast stations and other organizations such as the color TV business is difficult to get it.
However, in order to expand the Internet TV market since last year, most of the enterprises set up their own TV programming platforms, such as Skyworth invested tens of millions to create a cool open net for machine users with a movie program. But now according to the requirements of SARFT, integrated service providers will take over the TV companies have established Internet TV integration system, while taking over the original end-user Internet TV, and platform, immediately replace the original content for the holders of Internet TV Content license agencies to provide program content. Internet TV industry once again cast a shadow.
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