Top Brands In The Storage Market In Europe
Walk to town, a casual weekend, a long way to go to work … Wherever you are, everything you do, your luggage are included, and follow you and your passions. Bags of luggage and travel are numerous, and many of the rest, often in Anglo-Saxon: trolley bag, school bags, backpacks, laptop bag, casual bags … There are basically hand luggage, travel bags, suitcases and sports bags traveling two or four wheels.
The sale of luggage is increasing every year, to travel more often with shorter stays. Each year two million cases sold in France, making France the second largest market in Europe behind Italy. And with twelve bags each, the French are among the best equipped for world travelers. Despite competition from the luggage at low cost, 75% of sales are made by the two market leaders, Samsonite and Delsey.
Samsonite was founded in 1910, Jesse Shwayder, when travel was reserved only for those resources to travel the world. Because of its exclusiveness, travel was hard work, with particular emphasis on transport, services, and even travel accessories. One of the best brands of luggage, for 100 years, Samsonite has continued to provide high quality solutions and fashion to travel to find them.
Delsey is a French brand dedicated to the manufacture of luggage, which was founded in 1946 by Delahaye and the Seynhaeve brothers. This fire was the second largest luggage manufacturer in the world in 2005 with his creativity and quality in their luggage. Delsey, Delsey through its label design, has its own design team and also works with young talent that brings a touch of freshness and audacity. Thus was born in 2010 Karat suitcase, whose shape evokes a diamond.
Samsonite is by far the world leader in luggage. Delsey, 100% of the French brand, is in second position. In France, these two brands are almost equal to 40% of the sales of suitcases in France in the value of Samsonite, Delsey compared to 30%. Bags still represent 75% of leather products bought in France, but this share falls to the proliferation of outlets in department stores and airports, and online stores in particular. This expansion of the distribution has the effect of increasing the diversity of designs and brands with great success in recent years, Victorinox, Eastpak, Rimowa and Mandarina Duck.
Luggage brands compete in three major areas of innovation, in order to find the best chemistry in their models: lightness, strength and design. The production moves to the second floor. So, Samsonite and Delsey share dozen subcontractors in China. These plants produce two brands of handbags, at the same time as well as discount brands. Both these brands sell their luggage under a different name supermarkets, does not detract from the image.
Delsey delegates almost all its production, while maintaining their own Samsonite three different plants (in Belgium and Hungary, where the bags are produced the revolutionary and Cosmolite Cubelite and India), has 70% of rigid luggage sold in Europe. Only the European luxury brands manufactured in the old world all of their stuff Longchamp whose plant is located 300 km from Paris, Maine-et-Loire and work with 350 employees.
Either sporting a notorious Samsonite or a luxurious Delsey, you can always check out the other famous European brands like the durable Rimowa luggage or a traditional Swiss Victorinox.
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