Search new battleground: Google vs. Microsoft, medical information platform – Me
U.S. presidential candidates have their own health care plan. In the corporate sector, Google and Microsoft are implementing their respective programs to improve the health of Americans.
Through the integration of better search tools, a flood of Web resources, online personal medical records, two companies that they can let people see a doctor and medical insurance to make more informed choices. Former U.S. government officials, medical information technology, David said that the need to use a lot of medical information.
To determine whether Google or Microsoft, a breakthrough in the medical field too early. Experts point out that strict control measures makes the development of some of the medical field, "cautiously", high-tech companies often lose confidence. For most people, in the search engine, enter the name of a disease and his medical records to a company are two entirely different thing children. Google and Microsoft are aware of the problem, they acknowledged the changing attitudes takes time. However, they saw and medical services related to advertising and hidden business opportunities.
Microsoft's software runs on more than 90% of global notebook computers, while Google is the most users to find health information portal. People increasingly rely on computers and the Internet to obtain medical information and advice. Harris survey released last month, 52% of adults sometimes or frequently on the Internet to find medical information, when in 2001, compared to just 29%.
If Google and Microsoft's plans to gradually over time the success of consumer knowledge will accelerate the trend of health care initiative. Currently, about 20% of Americans have computerized medical records, the Bush administration is also striving to promote the process of electronic medical field. However, these records remain in the hands of doctors, hospitals, insurance companies control. If the patient moved to another state, his medical records are still "stay" in the original state.
Google and Microsoft plan to make individuals more control over, many medical experts believe that this trend is inevitable. Harvard Medical School's information technology director, Dr John, the patient will eventually become their own information, "steward."
The Internet has made people take a more proactive health care measures. Harris survey last year, to find medical information from the Internet crowd, 58% of people with the doctor about the information they find. John said that many of the patients to print information from the Internet has become a common phenomenon. Doctors will be the Knowledge Navigator. The future, medical doctors and patients will be a higher degree of collaboration between the acts.
Google and Microsoft hope that this will lead to greater control over their own medical records. They do not discuss their detailed plans. Microsoft plans to release this fall of its consumer-oriented programs, while Google announced the corresponding program time may be delayed until next year.
It is clear that the prototype version of GoogleHealth consumer-centric. It's welcome page with this information: Google think that patients should be masters of their medical records, they should be able to authorize medical institutions, family members, or others to access such information. GoogleHealth is to meet this need.
Google officials did not comment on this prototype, but said the company will conduct tests, find out people's needs. Google head of medical services, said Adam, we will make mistakes in this regard, it will be a long march. This will be a costly project, but for Google, not the case.
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