One Chinese Ceramic Production And Marketing Trends In A Large Consumer Market F
2010, China is in the post-crisis era, compared with other countries, China may rebound in the country as soon as possible. But after this round of global Financial Turmoil, the international economic environment is changing. First of all, the golden age of China’s exports are likely to be history, will inevitably lead to China’s low value-added, labor-intensive enterprises are facing a crisis and transition, but also Chinese consumers live in the era of belt-tightening; Second, domestic ceramics competition pattern is changing, crisis, he found that occupy the high-end market, international brands, are now beginning to enter the low-end. In this context, the 2010 ceramic consumer groups which will appear a new trend?
First, consumer access to the full participation of the times. Today’s consumers not to consume regardless of consumer products companies have other up, consumers are no longer passive, they want to keep a dialogue with business, and do not trust the authorities, more trust their instincts and reputation, suggesting that marketing era of unity come.
Secondly, the rise of health spending. By melamine, H1N1 and other effects of attention from consumers for health rapidly improved, the green, Environmental protection More preference for the concept of ceramic products, ceramic establish a healthy business environment to the product brand will bring more market opportunities.
Third, the civilian trend of refined living there. For the present porcelain consumers, not necessarily buy high-end brand ceramic decorators can now show their fine life, but a little hard to get what you want exquisite living space, such as a Decoration Was beautiful and comfortable home, as long as you have the creativity, anything is possible. Because now we all know that the so-called brand-name and non name brand, that is, Advertisement Played more than just product quality are similar. Therefore, the Chinese civilian population of the emergence of a new consumer market of ceramics, ceramic products that can meet the middle-income through the pursuit of fashion, but the consumer psychology, but also, their ability to buy the market. Ceramic high-end brand to compete in the high and low ends, to meet “all the people refinement” of the tide, high-end porcelain brand must adjust the marketing strategy to launch the next step to meet the consumer market products.
Fourth, the rise of women’s consumer power. Relevant data show that in the United States, women in control of about 80% of consumer spending, which accounts for the national GDP of 2 / 3. China’s third census, according to statistics, women account for 48.7% of our population, including strong consumption power, a greater impact on consumption of 20-50 year-old young woman, about 21% of the total population. Meanwhile a survey, consumer behavior in the family, women often serve as the family’s “Chief Procurement Officer” role. Especially in the Home Building Materials Other sectors such as consumer goods, the protagonist played by his wife.
Fifth, more consumers seeking new sensory experience with the brand of Marxism. Today, the brand experience into the shop, participate in the experience of activity as an important measure of consumers understand the ceramics, while the experience of store design for the terminal the meaning of brands has become increasingly prominent.
Sixth, consumers enter the era of popular entertainment, amusement and highly diversified. Chinese people more and more diverse forms of entertainment, entertain without Borders, a human entertainment is also happy to become a typical feature of entertainment, creating ceramics consumer entertainment platform in the consumer into the entertainment business as a new ceramic Marketing Strategy.
Meet future consumer trends, ceramic enterprises in China may face the four paths, the first is the concern that China is a rising market, the city’s new rich, new rich families learned that Chinese cities are expected to exceed 21 million; second, A second and third line from the existing market of consumers looking for opportunities for product upgrades, such as the renovation of second-hand housing market to upgrade consumption; third is to go down, county and rural areas will be the next hundreds of millions of class consumer market.
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