Five Star: Henan Green City Exhibition "witch hunt" – Five Star, Actio
Preorder Five Star China Home appliance chain
Final Four, Five Star 2005 is to implement the National
Strategy A crucial year. Henan, a large population, vast land, since ancient times contested. Henan Province in ancient and modern history, with east and west, north and south of the strategic position of radiation. Central Plains were to gain power was the five-star success in 2005, stationed in Henan will mean the implementation of the National Strategy Five Star victory. Therefore, the five-star to hunting as an important battleground in Henan.
Background Henan important market?? Zhengzhou is the focus of public business competing against. Four giants of the domestic home appliance chain
States United States Paradise has been careful in Zhengzhou
Operate Years Suning Five Star also plans to send troops in 2005, while the Central Plains. In 2001, the U.S. as the country's presence, with local home appliance chain Tongli fierce battle, after the pass Lee, Wing-lok, the composition of the merger of Henan Tongli Wing-lok. Both sides in the next four years on the store of resources, market share for the life and death struggle. Zhengzhou is the main battleground for the two giants of the fast eroding, making almost white-hot consumer electronics market. In this
Competition Zhengzhou, the advantages of lower resources and gaps in the market stores depleted, while the five-star counterparts because of the entry and Suning started to take active countermeasures, five-star entry will undoubtedly face enormous challenges.
Five Star facing the question is: shop limited funding, little known in Henan, and peer pressure. Five Star of Asia in Henan
Flagship store , To increase awareness within a short time, and successfully opened, was allocated to hold the event, showing that only outsmart, not storm.
Outreach program The first stage Brand Import: means the magic of a
2005 3 16, Five Star won the Asia three or four franchise. The news came as the five-star Planning Department staff immediately realized that this was a heavy news. At that time, Asia Zengyi a "trip to the Central Plains where to go, Zhengzhou Asia" in
Advertisement Words domed stadiums, swept the country, become a banner business, and affect the process of China's ten-year business. Despite the silence in the history of Asia for many years, but it affected the whole country is indelible. If you can use the selling point for speculation, which is five-star fame and success in Henan is a great opportunity to open. Planning department of Henan star decisive plans to begin the hype for two waves.
First wave: win Asia, the planning department news release immediately rush out to the main Henan
Streaming Media Issue. Then the week Dahe, Zhengzhou Evening News, Henan Daily, the Oriental today newspaper, Henan Daily, Zhengzhou Daily, Zhengzhou
TV station And other major media have reported. Zhengzhou, people started in the street, and leisure from Asia to talk about the past and present. The imminent changing of the guard Five Star Asia has become the focus of the natural.
Second wave: If all the media alone can be a report on the five-star is clearly not impressed with that reality, and the weak. Planning department decided to create a series of three creative advertising at the most powerful media "Dahe", "Zhengzhou Evening News," published in order to enhance the public's impression of the five-star.
First creative advertising for the "erase chapter."
Show Ads Now is this: a blackboard with the words "Central China where go, Zhengzhou Asia." But the "Asian," the words were gently wipe the blackboard clean, lower left corner of the screen reads: an era of the past, means that another era! This picture reflects the end of the era of Asia, also reflects the determination of the five-star opened a new era. Advertising, once published, the people uproar, not only was this
Advertising creative Overwhelmed by the more rapid advance of Zhengzhou five-star market amazed. Which led to the second round of Greentown the people in the street.
Second creative advertising for the "baton articles." Ads show is: a baton pass between the two hands, the lower end of the baton inscribed "Asia", the upper inscribed "Five Star", the screen bottom right corner of the copy is "home appliance chain carrier?? Five Star, a grand landing Asia! "In fact, this picture tells the reader that Asia has been the official changing of the guard Five Star, ship chain will take over Asia's flag carrier to continue to pilot the Central Plains.
Creative Advertising Part III of "across the papers." Ads show is: wearing a vest Five Star athletes are caught up over the hurdles, hurdles inscribed "brand, price, service", the screen upper right corner of the copy is "beyond the times, leading the vanguard; China's five-star, the Central Plains Ones" .
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