PRD kettle of cold thinking good situation – household appliances – Interface Co
< BR> Third
China's small household electrical appliances Fair
On March 28 in Zhongshan Huangpu concluded successfully, the show's exhibitors to 436 thousand people brought two buyers, but also to these companies provide a good platform for the external display. Through this exhibition, I found that participating
Electric kettle
Manufacturer innovation particularly, the product from design to the second core function has improved than last year, buyers intention to further strengthen co-operation, electric kettle was a good deal indeed.
However, I usually combine <BR> PRD dozens of interviews with small and medium enterprises kettle, we have the strength for the success of these manufacturing enterprises participating kettle applaud the same time, points can be carried out with these small and medium enterprises explored:
<BR> <BR> Participating kettle lead to the industry leading enterprise attention
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Lack of operational capacity <BR> Brand
<BR> Lack brand home appliances, small household electrical appliances do not lack the brand, but can operate independently branded companies are few. General Electric kettles brand is now the mode of operation are leasing forms, such as ducks, Yushchenko, the new flight,
Oaks
, And the like trademark sublet, and even production scale well, so annual production of large enterprises operate, it would be of capital return and the gathering of the most effective means.
<BR> Then there is no need to brand electric kettle work? On a much smaller products have market potential? Domestic appliance shop, a one released in 2009 net present small appliances pop charts, data network based on a number of retail outlets throughout the year
Sell
Data, the final statistics Soymilk, electric kettle, juicer, Cheuk bare? Do to sing Au liver Hu? Yarn, fancy yarn key Chuang go deep constriction?? Harmonic stretch? Tau toad D shell pit ? Neon harmonic> Tartar fins? net Yang?
States United States
Suning stores and other published statistics, the United States, and Dong Ling, Supor, Galanz and other class integrated brand, brand image is almost gone, so the brand operation is necessary.
<BR> A few years ago
Cooker
Development has proved with facts, professional brand reputation more win to consumers. Love Court is a powerful example of the appliance, hardware quality, professional production, used people like to introduce it to close friends and relatives. PRD kettle no shortage of such manufacturers, such as electrical appliances, Zhongshan City, Yingling, a strong R & D capabilities and production capacity with a professional manufacturer of electric kettle, is fully capable of achieving operational capability of the enterprise brand.
<BR> Patent protection awareness needs to be strengthened
<BR> Compared with the traditional large household appliances, electric kettles of the core technology seems worth mentioning. However, it is this sub-sector barriers to entry is low, awareness of patent protection is relatively weak, causing
Cottage
Factory multi-product status of the poor quality of the industry, especially in the 34 line market, especially.
<BR> The show many new technologies emerged, such as the temperature warm, blue and white porcelain appearance, purple, or ceramic material, are a good innovation, in
HC Network
Studio with business executives interviewed acknowledged that their self-developed technology company failed to patent protection, is allowed to drain in the industry.
<BR> Patent application for an important role in the development of enterprises, 9 Yang soybean milk can become dominant industry, also benefited from the effective protection of its patents, 100 patent protection for a number of achievements of the nine sun Soymilk today. Electric kettle in R & D and innovation can give more attention to patent issues, will also play a key role in the development of enterprises.
<BR> Product quality should be improved
<BR> Kettle industry after 10 years of development, the current domestic production of over 10 million units has, China has become a real market, the world's largest kettle. I usually see a small electrical explosion of news reports, kettle explosion is not unusual for a consumer product safety first and foremost consideration before buying. According to an updated sample test results show that: the market failed in about 3 percent of the kettle there is security risk, making it difficult to protect the interests of consumers.
<BR> Currently use the electric kettle consumption habits, the majority is used to make tea or do alternative drinking water source of electrical devices, and even white-collar workers to the office kettle to boil water to drink own, so relatively speaking, electric water pot use is high frequency. Using the electric kettle two points need special attention: First, product safety, the second is energy consumption. Therefore, manufacturers need to research and development, raw material procurement, quality control and so on to make vigorous efforts, combined with low-carbon economy, call for concerted efforts to eliminate potential safety hazard of energy products to enter the circulation market, effectively guaranteeing the safety of consumers.
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