Solar water heater industry to guard against "pseudo-innovation" – sol
< BR> a water heater agent friends do call me to, it is angry Tell me one thing: "I agents that brand water heater, recently out some problems could have been a stopper for plugging, but the water released into the problem, the result of water heater in all flow out, the client's home floor and furniture gave the mine. "
<BR> The original, this friend of the water heater manufacturers agent in the production of these products before, with a new invention, is to use a new
Plastic
Materials to replace the original copper. At that time, when new material is also tested, but, unfortunately, there is no test no longer tests, the volume of the. Did not expect, because the water heater tank is heated continuously, the new plastic to do the plug on the case of thermal softening, and the results took place on opening things. Just, terrible, this is not one example. At that time, new materials, this invention brings to the enterprise 400 million cost reduction, but, now, companies have to pay for this group of products 600 million
Service
, Compensation costs, but things have not settled. Not to mention the matter to the negative business impact of the brand.
<BR> Therefore, we have to say, "To guard against pseudo-innovation" time.
<BR> A lot of pseudo-innovation is the beginning of the name of a side of "Innovation" banner, but not true innovation. We know that is the essence of the brand relationship is a brand users and brand owners a mutually beneficial relationship. What where the enterprise as a brand owner, in product innovation, the first need to consider the question should be is "we have adopted this new innovation, is not able to benefit my customers? That will give customers a trouble or problem? "When the conduct of such enterprises to constantly ask themselves, they often, we can clearly know that this innovation is being done, in the end is a real innovation, or a pseudo-innovation. Because, obviously, can we clear answer "to the customer is able to benefit" is that real innovation; the other hand, certainly is a dangerous pseudo-innovation.
<BR> Pseudo-innovation of harm is very large, this friend's case is a good example. Enterprises adopt this "innovation", intended only to allow enterprises to cut manufacturing costs, not to create greater value to customers; Therefore, "this innovation allows companies to save costs," the objective, pseudo-innovation to be adopted, and began to bring to the enterprise big trouble: to save 400 million, has spent 600 million, and returned to an enormous brand damage.
<BR> For innovation, China's largest and most professional
Air conditioning
Manufacturer Geli
Marketing
Pearl is a Managing Director such knowledge: "to promote independent innovation of course very necessary, but 'innovation' is the fruit, and to promote innovation, 'Industrial Spirit' is essential for. Which means to be afraid of the spirit industry suffer, bold dedication to the customer, on society and the public have a strong sense of responsibility. "officially based on" disadvantage "of the industrial spirit, Gree have a well-known design and innovative ideas" do not take the consumer as guinea pigs "and its new product designed, you must go through a trial production, long-term running test, re-design process, after long testing process, such as product quality is only really pass before we can officially put into production and
Sell
. Precisely what has happened before Gree fierce competition in the market, emerge as the first brand of Chinese air conditioning industry and is a world leading brand of air-conditioning industry.
<BR> As the famous
Solar water heaters
—- Jiangsu Sun Yu manufacturing solar company, has made clear its views, its chairman Mr. Xu Xinjian proposed and promoted within the company, "to give customers more value
Service
"Why what a excellent quality product, is itself a part of the service. Treat innovation like the sun rain solar energy companies to adopt is" not able to bring greater value to customers "and ask themselves way, and this is many years to the sun rain solar energy products to obtain the name of the export industry, the first one of the reasons is the rapid development of the sun the rain the brand one of the important reasons.
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