Shanghai Cheng YE U.S.: optimistic home projector market – projector, home proje
< BR> China
Projector
The market potential for the rapid development and continued throughout it is becoming a hot industry. This year, China's projector market can be a simple 12-word summary that "the replacement of old, the pack melee, hot exception." Minority businesses have employed every means, the full impact of this year's projector market. IT Business Net reporter in 2008 and home projection market popularity of the way the projector, the United States bearing an interview with the Shanghai company's Miss Ye Ping. (Hereinafter referred to as leaf)
<BR> IT Business Net Reporter: Many people in the industry in that the projector market in 2008 would be a year of rapid growth? How you view this issue? Why?
<BR> Leaves: First, I do not think the 2008 projection is higher than the previous two years had faster development. Two years before the development of the projector market is really good, but in the second half of 2007, growth has started to slow down, before more than 30% each year, increasing the speed, but the official website of the show last year's figures, 2007 growth rate of only 20-25%. In fact, most of the business projector market is not optimistic. There are many reasons, such as major economic environment, market saturation, and a lot of projection market development constraints and other factors.
<BR> IT Business Net Reporter: Do you think in the projector market, business, education, home projectors, which species will be more room for development?
<BR> Leaves: First, I personally think that the future of education will be a bottleneck in the projector, because the last two years with the popularization of education on the projector market close to saturation. Business is still relatively good, with 20-30% annual growth rate increased steadily. And home projectors, has been the focus of our argument, why is this so? Because this market both from the factory on the importance degree, or degree of consumer products concern, is that home should fire up the projector market, but We see sales results have not always reach the desired objectives. I have summed up what, there are four.
<BR> 1, home projector sales, the presentation on the subject to certain constraints, the user usually requires testing machine after the buy, and in the IT stores, the generally small shop can not pay big bucks to build a demonstration room, This is also a lot of businesses do not want sellers to use one of the important reasons projector. Another home price transparency projector, a small profit selling low, which is to promote business on the household projections were "enthusiastic" no reason for them.
<BR> 2, the projector was still a high-end products, and no real sense of universal, there money, but not many people use, they would rather spend tens of thousands of dollars to buy a big screen
LCD TV
, Do not want to take a 10 thousand yuan to buy a projector. The reason is fear of buying a "troublesome" to go back.
<BR> 3, there are some people fail to meet requirements for housing conditions, and give up to buy the projector also accounted for a large proportion.
<BR> 4, use of high cost, which is a lot of users "think twice about not OK" reasons. We all know that home projector lamp life is generally between 2000-3000 hours. The price of low-end products bulb about 40% of the total price, high-end machines have accounted for 20-30% of the total price.
<BR> From the above four points of view, personal home projector market that does not have explosive growth in the near future. But at the moment
Changhong
Haier's intervention, it seems that there has been a new direction. Why? If the projector can go into the home theater, like VCD,
DVD
LCD TV to spread the same, then simplify complex operations, common people, but also in promoting the above, audio store itself has a very good demonstration of the environment, which seems to solve many current projectors hindered the development of some basic issues . Therefore, the projector is still bullish on domestic market, hoping for a take-off period.
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