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In a new consumer poll conducted this year online shopping was voted as the second greatest invention of the decade. This is not a surprise since invention of online shopping was a welcome respite for consumers tired of traditional shopping. Traditional shopping meant long queues, big crowds that are sometimes unruly, endless walks from shop to shop and so on. Compared to that online shopping is more convenient, comfortable and stress free.

Advantages of Online Shopping
Online shopping provides a brand new experience for shoppers tired of traditional shopping.

Convenience: Shoppers need not go out to buy products as they can shop within the comforts of their homes. Be it a rainy day or a windy day, the weather cannot play a spoilsport. Just click on your browser and the product is delivered at home. Online shopping is very much useful for those who are home bound.

Price Comparisons: In traditional shopping, the shoppers are compelled to settle for the price already listed. But not with online shopping where consumers have the choice to compare different prices of same products and make the decision.

Choice: There are innumerable choices and alternatives available to consumers when shopping for product lifecycle management online. With different vendors and different products, it might make it difficult to make a choice. But discovery shopping, comparison shopping and search engines have made things easy for online shoppers. Now it takes only a matter of minutes for the consumers to find the best deals.
Hence, more and more people started preferring online shopping. This increased pressure on businesses to come up with innovative ways to make shopping more and more comfortable and convenient.

In today’s hypercompetitive market businesses can succeed if and only if they have customer support. Hence, customer loyalty is quintessential for their survival. With the internet ruling the roost and with people spending most of their time online, enterprises started looking for ways to integrate their businesses with the internet. Though online shopping made shopping comfortable and beneficial for consumers it was not guaranteeing customer loyalty, which the businesses badly needed. Hence, steps were taken to make their businesses eBusinesses. By integrating their website with the rest of their business activities, they were not only able to increase sales and profits but also to retain good customers.
With the rise of social media and the advancement of mobile application development technologies enterprises have started recognizing the role of consumers in increasing their sales. By investing in effective ecommerce solutions, enterprises can now ensure great customer experience.