Construction machinery industry can seize the market opportunities are large as
Construction machinery industry is a typical pull-based trade financing. By the China Machinery Industry Association projects the authority released the information that the industry experienced rapid growth in recent years after the host in 2004 sales, sales, profits and so slowing down. The face of strong foreign press on China's construction machinery industry to actively respond to???
Cf the first two years of glory and beauty, today's construction machinery industry in apparent slow growth of the state. Statistics from the point of view, since the first half of 2005, the industry is stable.
Construction machinery industry is a typical pull funds industry since last year, slowing down overheated investment in some areas, slowing the rate of development of construction machinery industry.
Recently, the China Construction Machinery Association published authoritative information that industry has experienced rapid growth in recent years after the console sales in 2004, sales revenue, profit growth slowed so. According to the national 209 key enterprises, statistical analysis showed that the full year 2004 sales of more than 115.7 billion yuan, up 11.6% compared to last year, the growth rate was significantly lower than the previous two years. In 2004 the industry and earning profits 5.74 billion yuan, 7.39 billion yuan in 2003 compared to 22.3% reduction.
Statistics show that loader to continue taking the rise in recent years, another record first half of 2005, an increase of more than 15%. From the quantitative point of view, after the loader excavator is the second largest product, Zengyin more than 70% growth but once the limelight, the first half of this year's report shows, the best monthly sales more than 4,000 small excavator (referring to 10 tons) are generally popular, selling more than 30 tons more stable, 20 to 22 tons of the mainstream variety, may cause excessive concentration of manufacturers, but there are cases of poor sales. Overall, Since 2005, excavator market presented a stable trend. First half of the total sales volume over last year, 1.6 million units, is expected to increase at 5% throughout the year? 10%.
Compaction machinery, Road Machinery, Crane has not firmed during the first half of the market in general, but a turnaround. On the contrary, these industries or the construction machinery industry in the weak ones, remained tired trend. Concrete construction machinery and equipment may still be able to maintain better mechanical advantage of one of the products of profits, this led to more and more capital. I believe in the next 23 years, will be the greatest change in product structure.
As the first two years of sales in the domestic construction machinery market hot, and many engineering machinery companies are expanding production scale by to meet the market needs, but also attracted many famous foreign construction machinery enterprises beach landing the domestic market, a number of other manufacturers also have involved , which have exacerbated the domestic construction machinery market.
In fact, in some construction machinery products, foreign products have occupied a position of absolute dominance. Excavator is the most typical example, 95% of the market are occupied by foreign brands. It is reported, has Caterpillar, BMW, Dainapake, Daewoo, Hyundai, Hitachi, etc. more than ten well-known international companies set up factories in China, through local management, the product costs and prices down quickly. With the constant expansion of these enterprises, and capacity for further improvement of the foreign brand products have high performance and low cost have attracted the majority of the country, high-end users of all ages, the domestic construction machinery products have a greater impact .
In 2005, foreign brands in the domestic construction machinery market, one of the biggest action is in April 2005 South Korea's Doosan Group, the ninth largest consortium acquired 51% stake in Daewoo Heavy Industries, will be renamed after Doosan Construction Machinery Co., Ltd., began a the integration of its Chinese subsidiary. South Korea's Doosan Group acquired Daewoo Heavy Industries, the well known in China, "Daewoo" in Chinese construction machinery market has ceased to exist, replaced by Doosan Construction Machinery (China) Limited.
Daewoo conglomerates. 10 years, Daewoo Heavy Industries, appreciable gains in the Chinese market, Daewoo Yantai production since 1996, its sales very well, had a record sales volume of China excavator first performance. According to information on Mechanical Engineering Society, 2004, Daewoo Heavy Industries Yantai total 6310 sales of excavators Taiwan, China's market share of 22.8%.
"China, South Korea's Doosan public recognition of the brand will have a not less process." Former general manager of Daewoo Yantai, currently general manager of Doosan Infracore, said Choi Kyu-wide. Cai Kui full explanation is now bound to use the Daewoo brand will be replaced by the Doosan brand, but in the interim period, the company will adopt a joint Doosan Daewoo brand to minimum to reduce confusion in the market the brand, but brand Doosan Daewoo How long will is still unknown, the company's objective is to make this brand Doosan smoothly into the Chinese market. "The former Daewoo Yantai employees become employees of Doosan Infracore." Cai Kui all that, "This year in August, including the name change, the internal integration have been completed."
Cai Kui full description, Doosan Construction Machinery (China) Limited's goal is 2015, 25 billion yuan in sales, operating profit of RMB2.5 billion. To achieve this goal, Doosan will establish a financial company to achieve Doosan Construction Machinery (China) Ltd. and you improve cash flow agents. In terms of products, development of excavators, wheel loaders and other road equipment, through mergers and acquisitions, to maximize the sale of interests. In terms of technology, expansion of existing product technology team, use and development of China-based forklift experience, to promote the autonomy of other types of design and development. After-sales service, will be more to strengthen sales, maintenance, parts supply, customer service training, one of four modes.
At the same time, the experts generally agreed that, as China's economy to continue rapid development of the domestic construction machinery market still? Tremendous business development opportunities. Among them, the earth-moving machinery, concrete machinery, mining machinery construction machinery industry as the three main products, will remain the leading position in the market.
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