E-reader a huge emerging market bubble 2 product homogeneity serious – 915nm Dio
"Digital publishing industry experts, Huang said that the real profitability of digital publishing point of the actual content of the resources in the construction, equipment, digital publishing is only a small part of the profit model." Many publishers are now digital construction impetuous. Digital publishing is the future direction of development, they simply think that 'device + content' will be able to survive in the future. Published in foreign markets, not a content provider launched its own brand of electronic readers, to international publishing giant Hubble? Collins, Penguin and other publishers, for example, they are also digital construction, but their digital process In fact, the hands of the contents of the resource is to be built into the database, sold to equipment manufacturers, and follow the download read the number of times the profits. This is a very mature and the risk of no profit system, and they do is to offer copyright resources in the hands of a broader marketing platform. "
As with Huang's view, Beijing Institute of a Professor of anonymity, expressed the same view. "E-reader market is very attractive indeed, but restricted its development is the price." The professor admitted that he was not optimistic about China Publishing Group introduced electronic readers, the reason is that pricing is difficult to get the price of 5,000 yuan Consumption persons of all ages. "Not long ago, a survey analysis, and 80% were willing to buy electronic reader about the price of 1000 yuan, 5,000 yuan higher than 5 times the price. Than price, content resources into electronic readers Gate of Life . 108 kinds of content resources and the type of the current book publishing market compared to a huge difference. homogenization of domestic book publishing market too much, what is your reason for consumers to spend 5,000 yuan in your e-book reader to see it ? "
Future e-reader content is king
According to report, the current e-reader market has emerged out of a "bubble." E-reader business has Datang Telecom has released a quarterly filing in 2010, the company's loss of approximately 15.418 million yuan, net profit down by 331.18%. More informed source told reporters, Datang Telecom has been since the introduction of e-reader sold in Guangzhou is only 300. Although Datang Telecom recently announced plans for the new private placement, but also increased the input into popular e-book products, and that the shipments are expected this year from 10,000 last year at the end of the platform to rise to 300,000 units. However, analysts believe that Tang's hope too optimistic.
"Health of the digital publishing industry chain should be the content of the resource owners, content publishers, agents, information carriers, handheld reader devices, etc. work together to build up the industrial chain." Said Hong Yang, president of Guangzhou Golden Toad Software. The Huang Hua is asserted, "The future is electronic reader spell content."
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