Five-Star won the Asian Central Plains odds with geometric? – Five Star, channel
Recently, news came from Zhengzhou, Five Star has formally located in the core business district of Zhengzhou 27 Square Asian mall to sign 10-year lease and set up Five Star in the Central Plains area of the first flagship store.
27 square crowded. Present here already has the largest seller of home appliances and Henan, the country most U.S. Tom Lee – Wing-lok's store, the three major domestic home appliance giant Central Plains in the semi-finals, who is the winner? And the "war of all business," began the famous Zhengzhou next to the appliance business into war.
Asia "Banner"
The early 90s of last century Asia is a banner business. Although the reasons for financial and management did not succeed the way out of the chain, but because of its influence in the business still exists, so the five-star when the iron under the Central Plains into the heart to win the Asian mall.
It is understood that the five-star in the March 17 and Zhengzhou Asia formally signed a lease contract, lease for 10 years. For rent, five-star area known as "disclose."
Previously, the five-star already delineated three stores in Zhengzhou, Denon hypermarkets have begun to stress in the year renovation, expected in April before the opening of the Yellow River Road, supermarkets have also begun preparatory work. Plus just won the Asia, the five-star three core business district has been in Zhengzhou were planted a "pawn."
Five Star General Manager of Henan branch
Yu Rong said that since the five-star this year will be the provincial capital Zhengzhou, Henan Province as the center, horizontal development, vertical infiltration, step by step to Henan in northern Henan, southern Henan, eastern Henan, western Henan comprehensive develop new markets, in Henan province in 2005 to open eight new stores, including 3-5 in Zhengzhou, Henan Province in 2008 will achieve the strategic plan of 50 stores, with sales of 45 billion to fight the occupation in three years, household appliance market in Henan sales share of 15% to 20%.
Sword the front side
Wang Jianguo, president
in the five-star map, Henan, Zhejiang, Sichuan will be his in Jiangsu, Anhui, the most important strategic bases outside the province. The choice of the three battleground is the genius of Wang Jianguo.
Chosen the most affluent eastern China as the main battlefield, choose the largest population of Sichuan, Henan, distribution points, but also directly gave up in Beijing, Tianjin, Shanghai and Guangdong, intense competition, the city line. Wang Jianguo said, is to give a better choice.
It is understood that the goal established in accordance with the five-star, in 2005, will be initially completed the strategic layout of the country are expected to shop number is 122, of which 25 of Jiangsu, Zhejiang, 30, 15 in Anhui, Shandong, 10, Sichuan 6 , Henan 8, Jiangxi 5, also in Shaanxi, Shanxi, Yunnan, Fujian, Guangxi will have 2-4. Distribution on the second and third line cities have formed full advantage, and Gome, Suning the formation of cross-national strategic layout.
Central Plains
Appliance giant's personal fight is not the first time. After the five-star sure to enter in Zhengzhou by other home check, it will also start a home appliance in the summer war. At present, Zhengzhou already have 9 Tom Lee – Paradise chain, Gome, the first national scale has been made in the Zhengzhou 4 years old. After addition to the five-star, in a small 27 square surrounding, semi-finals of the three major domestic home appliance giants have to host a roundtable.
Later, the odds are five-star
geometry?
For this battle, the five-star level that the household appliance market, the capacity of more than 4,000 billion. With the accelerated pace of urbanization in rural areas, domestic appliance market space is very optimistic. Even more fully in the current competition Zhengzhou city, or more than 50% share of household appliances was occupied by the traditional home appliances dealer. This star is to squeeze some market share.
Yu Rong, general manager of Henan branch also said that the improvement in competitiveness, in addition to more emphasis on differentiation competition, will continue to emphasize customer-oriented, do service, do the details, the South is relatively enterprises in this have the advantage.
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10 years of ups and downs
Asia
"Central China where go? Zhengzhou Asia!" Rage phrase that people still remember the ad language. CCTV played in a continuous advertising, the Audi car onto the CCTV, the first chain in the country run, the early 90s of last century Asia is a banner business.
Before 1989, Zhengzhou, Zhengzhou City, the market is basically Zijingshan department stores department stores and two "unified", but with the opening of Asian shopping malls, Zhengzhou business is no longer calm, a to 27 Square center to divide up the market, competition for customer-centric business this war broke out.
1991 年 12 months, the China Central Television, "a half-hour economy" broadcast to reflect the six shopping centers on behalf of Zhengzhou conduct business competition television series feature film "Trade War", has aroused strong repercussions in the country. Zhengzhou Commercial War lasted this long year, six shopping centers by competition and achieving a common profit, this year, six shopping centers total sales of 1 billion. Trade War to six stores in Zhengzhou five hundred to enter the ranks of the national retail business. Business downturn in the country, the business battle to Zhengzhou business into an unprecedented period of prosperity.
1993, the foreign concept of chain just introduced into China, First in Asia, in Henan Province and the country such as Beijing, Shanghai, Guangzhou, Chengdu, Xi'an and other cities had established 15 outlets and purchasing chain. To capital 40 million yuan, nearly 2.0 billion expansion of its assets. However, due to financial pressure and poor management, Asia the way the chain could not continue.
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