Foshan: spring appliance "packages" to sell the most popular high-end
2006 New Year's Day and Spring Festival, all concentrated in January, this is prime shopping time for consumers, apparently, the manufacturers will not miss this round of business sales boom. 2006 Chinese New Year, ushering in an appliance replacement consumer boom. As the residents to improve housing conditions, large living room and large kitchen and the popularity of high-end home appliances in stock and replacement of favor, and will show a sharp momentum. Years ago, several supermarkets found consistent, flat TV, drum washing machine, refrigerator and other high-end home appliances on the door will be the home appliance market in 2006 of consumption. From New Year's Day to the Spring Festival, which has been validated by the market.
On popular high-end products
Currently ~ 20,000 yuan 10,000 yuan to buy high-end consumer TVs have been very common, while the value of more than 10 million audio, large-capacity refrigerators are very popular on the door. Mobile digital connection, is also selling high-end products lead, more than 1,500 yuan color camera phone, the proportion of sales during the New Year Day has more than doubled. 7 million pixel digital camera sales hit, while last year? Points in 2005) "11" also from those prevailing three million to 400 million pixels of camera sales has been relegated to second-line, in which 2,000 yuan to 3,000 yuan a young digital products people preferred.
Complete appliance start selling
End consumer in accordance with the characteristics of marriage, moving new homes, replacement of all the reasons to buy home appliances, consumers no longer want the same manner as the selection, one-stop-shop in the form of more and more consumers favor. The consumption levels according to different supermarkets in the New Year's Day to the Spring Festival period, the introductory price of different grades of multi-class packages, both personalized and comprehensive. While in the more convenient, you can also enjoy the package price, worry and effort consumers happy. To home theater, for example, "TV + washer + sound" Buy packaging methods, so that consumers not only to save a large amount of money, it can get expert design services business. In addition, new home due to move consumers to purchase a full set of appliances series there are also many, consumption has been getting more and more popular packages momentum.
Focusing on price to quality, performance,
Survey shows that the quality of home appliances, performance has replaced price as the primary concern of consumers factor. It is this change in consumer demand, so that many appliance manufacturers then caught off guard, causing a vacuum in the market, just the high-end home appliances also contributed to the current market sell well. The refrigerator, for example, large-capacity refrigerator is becoming hot spot of consumption. Now more and more people buy a house, especially for newly married couples, the daily busy work, allowing them to buy food to reduce the number of times, the number increased. Available on the market in general have a large refrigerator with mini-bar and automatic ice-making function, function more human. Frequency technology put to use, also makes air conditioners, refrigerators and other home appliances increased production costs, higher prices. However, the change in consumer psychology, this high price is recognized by consumers, these products have been high-end consumers, has gradually become the mainstream consumer.
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