Product packaging – the neglected stepchild
We have seen it many times during Merchandise Design. After weeks and months of hard work a stunning, brilliant completely new merchandise is made. Only then individuals think about packaging and realize: “We need the packaging done in two weeks”.
And that is just wrong. Like a well-designed item, good packaging requires time. 1st you have to think about the materials you would like to use. Do you want just a simple brownish carton box or are you searching for some thing more valuable? Do you wish high-class colour printing or just black and white-colored printing?
Always ask yourself how the buyer is going to unpack your item. Always remember that the packaging is your customer’s first, and lasting, knowledge with the item. A badly designed packaging can ruin your consumer relationship at the start.
We have seen it happening quite often. A genuinely nice merchandise is just dumped into an ugly carton box. Sometimes you even see a typo in the item description.
Why does that happen? We can only guess. But part of the reason is certainly that it’s just neglected throughout the Item Design Process. A good Merchandise Design Consultant will push you for the packaging during the Engineering or Prototype phase.
Through the product design or engineering phase the general shape and form of your product is already established. So it’s time to do the packaging design. At DETEKT we have designers just for packaging and merchandise branding. Apart from the packaging we can also design the necessary manuals for you that explain how the merchandise is being used.
If you’ve further questions how to design and produce packaging, make contact with us.
Georgette Adanas has been writing content articles on design a new product since 2003.
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