Small Printing Solutions to Green Marketing
As the need to save our planet from global warning becomes more and more dire, the more important it is to become an advocate of the environment. So, as a responsible business owner, aside from using paper bags and offering green products, you can extend your advocacy by using green printing. Doing so, you get to reduce your carbon footprint a lot.
The next time you consider making postcard print or brochure, print it green and small. This doesn’t mean that you print in small quantities rather you print in smaller sizes or formats to save on paper use. But make sure not to lose your material’s promotional impact to effectively achieve the sales and profit you desire. With a glossy and professionally designed material, the recipient will likely look at it and consider visiting your store. Here are some small but effective items you can use in your green campaign.
1. Flyers. This promotional material doesn’t need to be printed huge. You simply need a reliable piece of paper, good design, and color choices and you are ready for printing. Just ensure all important information is included in your flyer. Once printed, you can leave your flyer in coffee shops, in the street, or any where your target customers are. You can also leave them on bulletin boards where people can rip off a copy.
2. Business cards. They are the best material to represent your business. It contains important information about you and your company such as business name, address, and contact numbers. You can design them creatively to easily attract attention. Just make sure that your design doesn’t overshadow your message. Business cards can be handed out in conferences, trade shows, meetings, or any event. Make it a habit to carry your card anywhere you go for easy handing out in case you need new people.
3. Palm cards. They are similar to business cards, but instead of containing business information they contain information about your products or services. They can be handed out in the street or left in notice boards for people to pocket. These cards can serve as a reminder for people in case they need your products or services.
4. Postcards. These materials are one of the most popular and versatile promotional items used by many business today. They can be printed small and without the need for envelopes greatly reducing your expenses. It is important to use creative and attractive postcard templates to easily woo in customers. Postcards are usually mailed, so it’s important to print them light and small to avoid additional expenses in postage.
Advantages of printing small:
• Obviously, you save on paper.
• You lower down your printing expense as small items are less expensive than large items.
• You get to produce large quantities of items.
• With the savings you get from printing, you can now afford full color printing which will surely make your small business card or postcard stand out.
The next time you consider green printing for your promotional materials, keep in mind that you don’t need to print them huge to attract attention. Even small prints can deliver the same if not better impact than large materials. Your flyers, business cards, postcards, and palm cards will give you a profitable return of investment without leaving enormous carbon footprint.
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