"Microwave War": the cost advantages and business philosophy – the Uni
As a journalist, financial writer, Zhang Yi, with its delicate brush strokes, deep speculative, as we have devoted a suspense storeys, colorful story of the commercial war. Read "
Microwave ovens War?? Beauty's answer to
Glanz "Like a book chapter, I am more concerned microwave oven" war "behind the business intelligence and business ethics.
Evaluation of enterprise competitiveness indicator has two: one is the ability to create the price differential, that could create a price lower than competing products; the other is the ability to create product differentiation, which can create different products. Therefore, the competitiveness of enterprises to create the actual price difference is, product differentiation capabilities. In accordance with the current fashion statement, the price difference is fierce competition in the "Red Sea", product differentiation is winning the future "Blue Ocean." "'s Answer to?? America's Galanz microwave war," this book presents a complete beauty, Galanz two outstanding enterprises in the microwave field of shopping and fighting, from the initial
Price war Nowadays the products to fight, refused to give way fight ruthless, competitive practices hearty, business intelligence endless war. Thick smoke through the commercial war, it is worth asking the question?? Enterprises to enhance the creation of price differences, product differentiation capacity? In my view, largely depends on the company's cost advantages and technological advantages. In general, the cost advantage and create a price difference, and technical advantages are creating product differentiation. Frankly, our country
Home Appliances Enterprise development in the past few years, the main advantage of relying on cost rather than technology, and therefore, the price difference is only the ability to create, without the ability to create product differentiation. This situation dictates that we can only be "Made in China", not "Made in China."
The competitiveness of enterprises can be divided into core competencies in fact, non-core competence, core competence is formed by the technological advantages of non-core competence is formed by the cost advantage, but higher than the cost advantage of technological advantages. Price war is hardly unique to China, Chinese enterprises been interpreted to the extreme. Determine the characteristics of Chinese business we must first achieve cost advantages, but we must not just stop here, but to the cost advantage into technical advantages, which form the core strengths. Cost advantage is divided into two types of external conditions because the formation of low-cost, low labor costs such as low-cost form of fact; another one is formed by their own efforts because the company's low-cost, such as business through economies of scale , formed by low-cost technology upgrades. I have specifically studied the case of Galanz microwave oven to dominate the world, obviously, economies of scale, cost advantages are significant elements of success Galanz. Commendable is that Galanz microwave oven is not obsessed with the cost advantage, but the cost advantage with the completion of "primitive accumulation", the lost no time through their own hard work will cost advantage for the evolution of technological superiority. Throughout the brief history of Chinese enterprises, many enterprises in the so-called cost advantage mainly formed by the external conditions of low-cost, this cost advantage when degradation, reduced after, in response to high-cost era, in response to competition, enterprises must build a new cost advantage, while the old with the new replacement cost advantage cost advantage.
In the field of white goods, beauty has a remarkable performance, Galanz is the glory of the microwave oven to keep the world champion for 10 years, the United States, and Glanz is a model and benchmark for Chinese enterprises. Microwave field, this beauty of a fierce battle with Glanz, up to 10 years, and will continue. The highest level of competition, win a trick no trick, doing nothing promising victory. Glanz should focus on the United States and the cost advantages and technological advantages of the interaction, in order to achieve a higher level of technical advantages, which means not only focus on cost advantage through the support of technological innovation, promote the technical superiority of the formation, in turn, through the technical superiority by expand the scale of the formation to find a new cost advantage, which is the low labor cost advantage of cost advantages of scale shift, and through new cost advantage to promote the advantages of new technology, the ultimate cost advantages and technological advantages to promote each other, thus promoting the business health and sustainable development.
I wrote a book "products behind the competition?? Business seven relations", focuses on how organizations deal with and define their relationships with the outside, including business relations with the government, enterprises and the relationship between macroeconomic enterprise with market relations, business relations with industry, business relations with the environment, and so on.
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