Designer Clothing Flash Sales
Online flash sales are the latest and greatest in designer clothing e-commerce and they seem to take the internet by storm currently. Swirl, MYHABIT, Editor’s Closet are few of many designer fashion and accessories flash sale websites where you can buy discounted designer items every day. Their popularity is increasing and the limited stock on these websites is selling out sooner than ever. It’s a good time to look at online flash sales in general and why they are so popular now.
If we take apart the principles of online flash sales you can put the factors together that are accountable for their success. Great discounts, exclusivity, scarcity, temporality and (big) brands. You can compare these designer clothing flash sales to the end-of-season retail sales that you generally see in shopping malls. The combination of limited-time, limited-stock and big discounts on favorite brands somehow makes people act like madmen and buy designer fashion in bulk. This works even better in the digital world where you have many chances to promote your designer clothes sales, through newsletters, social media, PPC etc.
So how does a typical flash sale work then? Companies like Swirl, MYHABIT and Editor’s Closet handpick designer fashion and accessories to be sold in a limited stock. Sales normally run from 48-72 hours or until the stock has run out. Discounts go up to about 80% off regular retail price. Through newsletters you’re informed about upcoming sale events, which are also announced on Facebook and Twitter. The latest trend is that these companies also have an App for iPhone or iPad where you can order designer clothes for less on-the-go. This will be the future of shopping so the companies that have launched such an app have the advantage right now. With added benefits such as free shipping and a proper return policy it’s now wonder why more and more people are buying designer fashion from these places.
These designer fashion sales are a win-win situation as most flash sale websites besides established brands also pick products of up and coming fashion designers which is one of the best brand promotions a new designer can get and it can ensure future business and establishment for their creative work.
It’s always hard to say where designer fashion and clothing sales are heading, but there’s proof that ordering designer clothes and accessories from the internet is gaining ground over visiting retail stores for designer clothing. If only there was a way to physically see or try on the designer fashion regular stores would be obsolete in no-time.
Georgette Adanas has been writing articles or reviews on discount designer clothes since 1999.
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