Popular Uses of Door Hangers in Businesses
With the unstable economy, more and more businesses are looking for ways to market their business in the most affordable way. Conventional forms of marketing with the likes of TV and radio ads are out of reach of many small businesses, making it a bit challenging to come up with the perfect marketing campaign. However, there is one marketing strategy that you can take advantage of that won’t put a dent in your pocket—print marketing.
It may be easy to ignore printed marketing materials in today’s high tech and high speed business world, but if you consider the benefits they bring to small businesses, you would realize their importance in your own business. So, the next time you consider disregarding printed materials, you better think of the results and benefits they provide first.
The question now is which printed marketing materials to use. You can basically use any material you want. If you want a material that will likely stay with your customers for a long time, you can start with door hangers. Door hanger printing is no longer just for hotels. It is not a powerful marketing tool that many small businesses use. It can be used and designed in any way you want as long as it is appropriate to your businesses. Among its popular uses are the following:
Business promotion. When you have new products or new offerings to promote, you can do that through door hangers. Just print in one side your marketing message and your contact details on the other side. Throw in the images that will make the hanger more interesting and you get yourself an effective promotional material.
Trade shows and conferences. When attending tradeshows, you can bring along your door hangers and give them away to everyone who will show interest in your business. Also, if you are holding a special conference or event, guide the attendees to the right door with your door hanger, and then later on, give your hangers to the attendees so they can bring home something about your business.
Local advertising. If most of your target customers are within your neighborhood, you can give out door hangers. Create a design that will tell your prospects something about your business. Be sure to include your complete and correct contact details so people can contact you easily. Use both sides so you have more room for additional details.
To ensure that the receivers of your hangers will be impressed with your business, you need to make sure that you design your door hanger templates well. Come up with a distinct and intriguing design that will stir the curiosity of your target customers. If you can create a unique shape, all the better. You can also use die cutting, embossing, or foil stamping to give your hangers a better look.
Done beautifully, door hangers will be one of the most potent marketing medium your business can ever have. They can offer versatility and uniqueness that will prove to be beneficial for your marketing campaign. With the cost highly affordable, it should be difficult for you to include them in your marketing program. It would be best if you can keep a good supply of them at hand, so you can distribute them easily.
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