World Cup Breakthrough In The Development Of Mobile Tv Dance Also See Technology
Germany in 2006 World Cup Fever sweeps the world the occasion of Mobile TV Has become a global industry focus on the topic of mobile TV is also around to see the World Cup with a cell phone while warming up. Let the original lukewarm World Cup mobile TV business to fire up a. For students and office workers, obviously can not always watch the World Cup to watch the live broadcast, mobile TV and other services so again, “Small and medium enterprises.”
This, senior industry analyst said the global mobile TV market potential, is the world’s major mobile phone manufacturers, carriers, technology providers, equipment suppliers, content providers and other coveted a huge cake. He believes that this year’s World Cup in Germany on the mobile TV market, is just a warm-up, mobile TV real development opportunity in the 2008 Beijing Olympic Games.
Mobile TV World Cup warm-up It is understood that many European countries, mobile TV services being Test Work to identify user needs, price and launch what style of services. The war just to the football World Cup mobile TV service provides a warm-up stage.
In China, China Mobile And Shanghai Media (SMG) subsidiary of the News Media Group and the Oriental Pearl Co., Ltd. organized a “World Cup China 2006, exclusive mobile TV begin broadcasting the ceremony,” China launched the first based on DMB technology Digital Broadcasting Mobile TV business.
Based mobile networks launched mobile TV service is “offensive” and the other based on digital multimedia broadcasting mobile TV services are ready to go ahead. Since 2005 has been announced into the DMB mobile TV, SMG’s in charge of the Oriental Pearl DMB business joint venture with SMG operation of the project company?? Shanghai Media Mobile Television Co., Ltd., in Shanghai has achieved over 95% of outdoor and indoor 85 % or more of the signal coverage. “51” after, SMG and Shanghai Mobile has officially launched on DMB mobile TV joint cooperation agreement signed by the Shanghai Media DMB mobile phone programs for editing, network coverage and the overall operation, Shanghai Mobile is responsible for promoting the terminal, charges and customer service .
No periodic leap Present, China’s entire network of mobile TV users has exceeded 740 000. Some experts expect the World Cup period, China will be more than 1 million mobile TV users, the World Cup will be a great mobile TV business development drive. CCID Consulting Consumer
Electronic Analyst, Yan Zhang have proposed a conservative view: “Mobile TV is still in the early stage of development. Networks and terminals are without the full business. The World Cup, the main business of providing mobile TV to video clips based, fully synchronized estimate impossible. from the technical, cost and content, mobile TV services during the World Cup will not be phased in the rapid development of mobile TV, but the World Cup would be a major publicity opportunity. ”
Zhang Yan explained, “from the mobile television business itself, the individual mobile networks, due to bandwidth constraints, is difficult to realize smooth broadcast and traffic costs are difficult to bear. Therefore, the new network’s mobile TV will be the future direction of development. ”
Industry analysis, during the World Cup, mobile TV services to attract the main users of those fans busy. Usually prefer to commute on your phone, C CT V-4 programs, Chen said the World Cup, fans can use mobile TV services will have to see rates. “TV watching is not cost-effective use of mobile phones, due to the time difference, basically you can see after work, as long as stay up late on the line. Shanghai PDA phone is not fully universal, and many people will not see the World Cup for a mobile phone . ” Chen said he will look at several options, such as Italy, Brazil and Spain. “I have good friends and set the bar, so watch the game more cool.”
For Chen’s statement, Dopod said terminal manufacturers, mobile television network and equipment are demanding wireless applications, not to the general phone line can be achieved.
Foreign manufacturers to gain an advantage
During the World Cup, in addition to mobile TV an occasion to warm up, the support for Terminal Services is also a major mobile phone manufacturers racked his brain.
Lenovo Mobile Communicate Technology Co., Ltd. head of marketing media planning, said Jiang Xiaoying, the World Cup this summer, the absolute hot spots, “customer oriented” as a precondition for the Lenovo Lenovo Mobile phone users have a wealth of World Cup preparations theme gifts, and will in the World Cup variety of consumers carried out during the interactive activities. Sony Ericsson Mobile Ningshu Yong said Director of Public Relations, Sony Ericsson addition to SAN FRANCISCO and TOM network cooperation ” Sony Ericsson Passion to share World Cup 2006 quiz with prizes, “, delivery variety of Sony Ericsson mobile phones, consumers will be organized with a 3,000,000 pixel Sony Ericsson phones in person at the World Cup scene.
Sensitive foreign major mobile phone manufacturers in the development of television technology once again have the edge. It is reported that Nokia , Motorola , Samsung Sony Ericsson and other well-known international companies have research and development in the mobile TV Maozulejin, have introduced their own products. In response, industry analysts say, with foreign handset makers than the thermal potential, domestic mobile phone manufacturers in research and development of mobile TV is lonely a lot.
In technology, domestic manufacturers have little obvious progress. The industry believes that, from June 1 onwards, DAB (Digital Audio Broadcasting) radio and television become a recommended industry standard, DAB standard and currently in Guangdong, Beijing and Shanghai, the layout already Mobile TV Korean standard DMB studying under a clock, are based on the European Eureka-147 standard developed, where there are DAB-based DMB service where you can develop smoothly.
Same time, the analysts say, whether the future state will determine which mobile TV broadcast standards, as major foreign companies on the popular mobile phone standards are adequate preparation, so the domestic mobile phone makers will want to lead in mobile TV will be extremely difficult. [Key words]: Mobile TV World Cup Digital Broadcasting Comment Large In Small
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