Ke Rui Si helm ABB "The Chinese Way is not flat"-ABB, KE Ferris, Pump
Co., Ltd. Corporate Communications and Public Affairs at the head of Miss Liu Wenhui Press Club on New Year 2007 to nearly a hundred journalists in the capital said in January this year, the Ke Rui Si, has succeeded into the ABB Group Executive Committee of the Road, Pu Yi, the successor ABB North Asia president and ABB (China) Ltd. Chairman and Chief Executive.
It is understood that the French Ke Rui Si, with mechanical Project Education and the Federal Institute of Technology Zurich (ETH) Materials Engineering PhD. He in 1994 from the ABB in Secheron Distribution Transformer ABB began his career department, has so far held many senior positions. Since 2004, ABB Brice Koch began as head of the global transformer.
Miss Liu Wenhui, said the road since January this year, Pu Yi has entered the ABB Group Executive Committee, he was promoted to the global ABB Electricity Systems Business Unit Leader. Lu Yi & P since 2001 in charge of ABB China Limited. In 6 years, he led ABB's business in China has made considerable progress, ABB in China has a full range of business activities, including manufacturing, R & D, sales and Service And so on. By direct Investment And local investors Cooperation , ABB in transmission and distribution, automation products and systems and so have established a strong manufacturing base.
ABB operations in China include the full range of Power Transformer And distribution transformers; high, Low Switch Applications Electric Transmission and Motor . Today, there are more than 10,000 employees, 26 joint ventures and wholly-owned and 38 cities across the country sales and service Network . Currently, there are 700 million U.S. dollars investment in China in 2005, sales in China to 24 billion. If a batch ABB Xiamen Switchgear Co., Ltd., ABB Zhongshan Transformer Co., Ltd., a group of Chinese market is very competitive company.
Way too ordinary meaning of "Today ABB" to customers in China, said: "I stick to this lovely country, where customers and partners and colleagues at ABB China in the coming days, I will pay close attention to and support the development of China, I will visit from time to time because of work to China and meet again with many customers, I believe there will be more gratifying to find. "
ABB's China problem ABB relationship with China dates back to early last century, ABB in 1907 provided China with the first Steam boiler . Since then, ABB's trade relations with China have made great development.
1974 ABB in Hong Kong China division, followed in 1979 in Beijing set up its permanent office. ABB China in 1994, will be headquarters to Beijing, nearly 10 years of development is smooth sailing. ABB2006 sales in China after the United States. China has become the second largest market for ABB.
To make business in China become the largest market group, which is already open ABB headquarters set policy. Ke Rui think the burden is clearly not easy.
By an Transformer Industry Brice Koch leadership experience as head of China, indicates the ABB transformer market focus on China. But the reporter, KE Ferris Road to China not as flat as his predecessor. First, ABB's main rival Siemens China's power transmission transformer business, the company is headed by Dr. Wei Sibo total, he company is located in Jinan, the Siemens transformer leader for several years, remarkable results. Siemens M Weiaoyilin transformer company, market a comprehensive product line to contend with the ABB. Have Drama Of the Brazilian nationality Wei Sibo also work with ABB background, the two rival high-end market in China, such as transformer 220 kV, 500 kV line competitive products matched, will perform an exciting field of drama Enter the Dragon .
Below 220 KV transformer market, ABB will suffer as money with the leadership of Hua-Hong Kim, Ma Xiao-kun Shandong led up to Chi, Chung Hsiao led Qianjiang electrical items and many other local brands of full encirclement of China, multinational corporations in the low-end market is facing tremendous cost pressures, coupled with the restructuring of Chinese enterprises in recent years, the enterprise Management Level, technical level, technical level of approximation and even ahead of some multinational companies, the competitive advantage of multinational companies in decline.
Is particularly worth mentioning is that in China had just launched the approved UHV Transmission and distribution field, China's national policy is to vigorously promote the independence of new, domestic brands will gain market voice. Ke Rui thinking led ABB (China) Holdings with other multinational brands, experience greater access problems. Currently, the insurance change Tianwei, West changed, Xinjiang Tebian and Western Cape, New Northeast Electric Shen Gao, Ping Gao, Nantong God and horses to get into the Chinese domestic brands have transformers, high voltage switches and Insulator Tickets and other products. Even multinational companies transfer technology will take time, quite uncertain market prospects.
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