successful sports brands are derived from the breakdown of a professional sport
With Volkswagen, Siemens and other German brands like Adidas is a brand pyramid to build a master. In 2000, Adidas will become the industry’s first sport performance and sports fashion sector to set up two separate companies.
Now, with consumers keen to exercise the degree of basic dimensions, Adidas will be broken down into seven major types of consumers around the world (Figure 1), the left is equipped with professional sports equipment, professional athletes, is a far right movement equipment is almost no demand but there are requirements for the degree of fashion rot female otaku, Adidas all trying to attract consumers from left to right, focus on targeting the middle part of the mainstream public. This diverse spectrum of both brand parity NEO, but also more expensive Y-3, focusing on functional sport performance range and focus on fashion clover, and so on.
In other countries, virtually all successful sports brands are derived from the breakdown of a professional sport, soccer shoes such as Adidas, Nike basketball shoes, etc., in recent years, emerging Ande Ma (Under Armour) and lemon Lulu (Lemon LuLu) and other new brand is no exception. Thus, in mature European markets, sports performance series unequivocally demonstrated its role in the foundation, Heiner even the stringent German gives specific figures: 70% -75%. He believes that Adidas sports performance series about the value of the brand in line with the ratio.
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