Marketing Ideas: Becoming the Big Fish
From starting as the small fish in the pond, every business aims to be the biggest fish amongst all. But to be the biggest fish, you need to understand the concept of marketing. If in the past, you were led to believe that marketing is simply the process of selling your products or services, you have to chance your belief now. Marketing is much more than that. It involves a lot of elements such as pricing, branding, customer service, and a lot more.
If you are the small fish today, here are marketing tips you need to consider in order to be among the big fishes out there:
– When creating a marketing campaign, think in terms of your customers. Determine what will benefit them and what needs or wants do they have. It’s also important that you know who your target customers are. The more information you know about them, the easier it would be to create marketing materials that will appeal to them.
– Keep in mind that people are always on the look out for value. If you have not been including coupons or rewards in your marketing materials, this is the best time to start. Take advantage of custom printing so you can include value added services in your layout.
– Don’t ignore business cards. They are still important in today’s market climate. As a versatile tool, you can create your cards creatively so they will be catchy and impressive. Use designs that are unique and interesting. This will help encourage people to keep your card.
– When your customers have something to say, listen to it. Use their ideas or feedbacks to improve your business. Don’t take the feedbacks negatively instead use them to develop more your business and more offerings. You can even send out feedback forms so you will know what people think about your business.
– You can keep in touch with your customers through email. It is cheap and doesn’t take so much time, so you can send your message to your customers in record time.
– If you don’t want the idea of getting your email in the spam folder, you can always use printed materials to keep in touch with customers. This includes greeting cards and postcards.
– Appreciate your customers. Send them thank you cards whenever necessary. Even if it is not a sale, say a meeting or an inquiry, you can send thank you cards to show the customer that you value and appreciate them. Be sure to make your cards personalized so the message would feel sincere. Find a custom printer that will help you customize your cards.
– Give special gifts on special occasions. If it’s the holidays, you can send gift baskets to your loyal customers. This will show them how you take care of your customers. In turn, they will be encouraged to stay loyal to your business.
– Send out handwritten notes on special occasions such as birthday or anniversaries. This will tell your customers that you make it a point to know them personally so they can expect to get personal service from you as well.
These are just simple ways that any business owner can do. You don’t actually need to spend a lot just to succeed in business and in your marketing campaign. With dedication and good customer service, you can easily become one of the big fishes.
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