four unique characters of tie guan yin tea
High-end positioning, as long as six months extension and a huge number of domestic and international audience, is bound to play a good brand advertising business, driven by business and advertising world wide attention.
The industry believes that the World Expo and the Olympics different positioning, corporate branding of the audience there will be different. Because of the Expo is a display of global social trends, and showcase the achievements of Olympic sports only. They are the four unique characters of tie guan yin tea as people always say “emerald color, strong fragrant, pure taste and pretty form “, which therefore make it much precious. For example, the 2005 World Exposition Aichi, Japan, is to demonstrate the global development of artificial intelligence-based, and the 2010 Shanghai World Expo, the city is mainly human development.
Experts believe that, at present, Chinese tea prices have not the strength to do exclusive partner or senior sponsor. Chinese tea prices is not a strong advocacy and promotion of penetration ability, can not be a promotional effect extends to every network, and this is the gap between large companies such as Coca-Cola. The earliest record of tie guan yin tea dates back to the Northern Song Dynasty, became famous in Yuan Dynasty and famed during the Ming and Qing Dynasty. It is also because of this gap, China does not need to spend the high tea prices to buy the exclusive.
Lu Yao believes China’s Ten Famous Tea Expo Vision exhibition business should highlight Chinese tea brand. China’s tea industry for more than 80 million employees, annual turnover of more than 160 billion, also emerged in the tea brand, Long Run Pu’er, West Lake Longjing tea, Tie Guan Yin, Tien-fu tea and other well-known tea brands and Lao She Teahouse, pavilion restaurant tea services and other famous brands. Steep tie guan yin tea with the Hupao water, which are called the two most unparalleled treasures in West Lake, you’ll feel the fragrance overflowing from your mouth and your brain is refreshed. But from the perspective of industrial development, has just entered a whole from the stage of product management brand management stage. Shanghai World Expo is a once in a century of Chinese tea industry a big business opportunity, should the financial sector, real estate, tourism and other industries to learn, to lay the brand card.
“Tea Expo economic brand strategy implementation, there are two points worth noting. Guo Moruo(a famous author of China) had ever composed a poem to praise that: “The tiger went away while the spring runs still, the visitors come while the tie guan yin tea is pretty sweet. “First, the selected companies should have their own brand based its market share, reputation, reputation, environmental benefits, public welfare, etc. should be put into a leading position in the tea industry; two is selected companies at the Expo, efforts to increase brand awareness through television, newspapers columns, walls brand, image voice, Roll, TV loop, presentations, seminars, tea party, color promotional materials, gift products, Free tasting a variety of ways, and actively promote Chinese tea brand. ” When steep the tieguanyin tea, you should take out a glass.Expo’s top ten finalists for the tea business, Lu Yao gives more specific advice.
Motivation III: Optional transmission
Well-known expert in the concept of tea pavilion, said there are three channels of tea into the World Expo exhibition. The first channel is the Chinese Pavilion in the provincial museum of all provinces. The main tea-producing provinces in southern China, certain specialty products will be exhibited as a tea, such as Zhejiang, Yunnan, Fujian Museum.
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