Naming Designer Silver Jewelry can make it more appealing
As you browse online through the many hundreds of designer silver jewelry or designer jewelry items of gold, platinum and alternative metals, one thing that sets the truly great jewelry design pieces from the mundane are those that its creators have taken the time to name.
Now this doesn’t mean that as a jewelry designer you must start calling your bracelets names like Pam or Cathy. What this means is that you must be clever in your jewelry marketing. This includes marketing for designer wedding rings. Customers seem to feel a certain connection with something when it has a name, and this extends to material possessions. How many people do you know who have a name for their car and other special expensive items?
The idea here is to make your designer silver jewelry more desirable by treating it with respect. Anything that commands respect also has a name. Think of other haute couture items that are hot right now and that people ‘have to have’. Designer perfume is a good example. All of the best sellers have a designer name to accompany the wonderful aroma inside the bottle.
Naming the designer jewelry also sets it apart from competitors. No one can call their jewelry collection something you have already chosen a name for. But having a pleasing name can make your designer silver jewelry items more marketable, memorable and even more valuable as time passes and the buyer wears it proudly because of the beautiful name you have chosen.
Here are some ideas that you can draw upon to choose a clever name for your jewelry collection:
1. Names from mythology that resemble a favorite god or goddess
2. Your own name or a derivative
3. Names that mean something. Go to a site that features baby names and decide if you want the name to be masculine or feminine. Type in the meaning of the jewelry design, such as “ocean” or “peaceful” and you will find a wealth of names to choose from.
4. Think of a name that ties in with the style of the jewelry or somewhere you found the inspiration to make it. For example, if you were inspired by white sand or pebbles you can name the item something along those lines.
5. Ask 10 people to look at your designer silver jewelry collection and then tell them to state the first thing that comes to mind. Maybe one of their answers will ignite an idea for a perfect name?
6. If you’re selling designer silver wedding rings then you can choose a romantic name based on historical couples or even current things that “go together”. Sampson and Delilah or Adam and Eve; or even celebrities or intangible things like peanut butter and jelly.
The most important thing is to be creative about your approach! Put it out there with a name and you are sure to sell more. You’ll also have people asking for certain things, like the “Angel Tess” bracelet or whatever you choose for a designer name. So this will help when they call to ask questions, rather than describing what the piece looks like they can refer to it by name. You’ll know exactly what they’re talking about.
Mike Nielson, For more information on designer silver jewelry, handmade unique jewelry, and unusual handmade jewelry. Please: http://www.galerina.com/
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