Social Media Marketing – Facebook Business Page, Twitter Design
How to make social media work for you
There used to be a time, not too long ago, when businesses could already count on gaining some edge against their competitors just by creating a simple Facebook page or a Twitter account. Search engine optimization was important, but it was very simple. Back then, few companies had really gotten the hang of social media marketing and a business page in Facebook was more of a novelty rather than a common occurrence.
As soon as everybody got a whiff of how promising social media marketing could be for promoting their product, however, things changed drastically. Now, it’s not enough to just create social media presence, you also need to make your presence count. And that requires more than just a free sign-up. You have to learn how to use social media effectively.
But where to start? Try mastering the tips that we’ve listed below. These consist of the golden basics for effective social media marketing. Learn them by heart, and keep them in mind each time you click the log-on button. If you need further help, you can always consult an SEO company or look into SEO software currently sold by local Los Angeles SEO businesses.
- Know your niche. It’s the most basic principle in marketing, and it applies just as sharply in social media. Know your audience, and adapt your writing style and content to their preferences and interests. Every blog post and status update should always be built around what they’re looking for.
- K-I-S-S. Keep it short and simple. Avoid lengthy status updates, and get straight to the point. With social media and elsewhere on the internet, you’re going to have to contend with short attention spans and a multitude of distractions.
- Be Creative. Just a second ago, we were talking about keeping things short and simple. Now here’s the caveat to that rule – keep them interested. Stay away from standard or generic sentences. Keeping things short doesn’t give you the license to be lazy.
- Don’t go Overboard. Don’t let yourself get carried away or bombard your audience with a series of useless posts. Make every post count, and stick to relevant updates that your readers can actually look forward to. Everybody hates spam.
Be Consistent. Update and upload on a regular basis rather than sporadically. Keep your Facebook or Twitter design alive with constant posts. It’s good to stay active and give your target market something to look forward to each day or week.
So, there we are, just five basic rules for you to live by. Learn them, use them. And effective social media marketing will become second nature to you in no time.
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