The Ethos, Location and Development of the Jewellery Business, Tresor Paris
If you had ever wondered what Emma Watson had in common with Nicole Scherzinger, visit the diamond quarter in London where an unlikely alliance has been forged between Sam Hasbani and Maurice Lousky. The result is a company that designs high-quality contemporary jewellery that incorporates Czech crystals with natural magnetite lodestone to produce unique ideas that result in widely popular modern jewellery with a long following of dedicated celebrities. This partnership is Tresor Paris jewellery, with the UK operation based at Hatton Gardens in London and on the island of Guernsey in the UK Channel Islands.
Hypo-Allergenic Metals
Tresor is the French word for treasure, clearly well-named for this hand-crafted hypo-allergenic range of sparkling jewellery that covers necklaces, bracelets, rings and earrings for both men and women. Apart from the natural magnetite and the Czech crystals, Tresor Paris include other gemstones, including both semi-precious and precious stones. The metal used for much of this contemporary jewellery is titanium, a metal particularly suited to using in jewellery being made for people who might be allergic to other metals.
Hand Crafted for Quality
The jewellery produced by Tresor Paris has gained a much-deserved reputation for sophisticated designs, for glamorous products and for a top-quality product. Care is taken in the production of each piece, with the crystals hand-mounted on titanium mounts to create the disco ball studs that finish up as the original stud earrings. The original concept behind Tresor Paris was to create high quality contemporary jewellery using crystals rather than diamonds, thereby reducing the retail price accordingly without having to sacrifice quality, either in production or in design.
Letting the Bohemian Ethos Shine Through
Take out the usually expected and accepted conventions expected from the upper echelons of jewellery making, while still maintaining the skills of the artisan and you will understand the ethos behind Tresor Paris. Since the popularity of Tresor Paris from the time of its inception, a new jewellery range was launched in 2011, aimed at children and the young at heart – or, as described when this company was launched, “…for everybody, without exception, from 7 to 77”.
This recently launched arm of the Tresor Paris business is marketed as Little TP. Other schemes for developing the marketable reach of Tresor Paris are quietly developing behind the scenes. These new ideas and concepts involve inroads into fashion schemes as well as becoming involved in manufacturing their own Tresor Paris watches. Whatever the future developments of the Tresor Paris business and wherever they may delve, the aim of Tresor Paris remains its firm emphasis on producing high quality jewellery without dwelling to closely to traditions that are not particularly relevant to jewellery wearing in the 21st century.
The place to buy Tresor Paris products in London, especially the newly introduced Little TP aimed at the lucrative children’s market, is in the Hatton Garden area of London, the centre of the diamond district. Children’s jewellery products are increasingly popular so, despite it being early days since the recent launch of the Little TP branch of Tresor Paris jewellery, there is no reason to assume that this diversity will be anything other than as popular as the hugely popular Tresor Paris jewellery business.
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