Digital Marketing vs. Traditional Marketing Methods
Consumer spending levels have sharply decreased over the past few years due to increases in the cost of living and commodities such as petrol. This combined with the fact that the banks are no longer lending as much money to consumers, and rising unemployment levels, have resulted in the dropped level of spending. With the drop in consumer spending it has never been more important to make sure that your marketing message is clear and visible to the consumer when they are looking to buy a product or service.
With marketing playing such a key role in driving sales and increasing a company’s customer base, it has bought up the age old argument over the type of marketing. There are many forms of marketing that fall under two main categories; digital marketing and offline marketing. Digital marketing has started to replace the traditional forms of marking as the primary source of marketing as it allows you to advertise outside your local area, and can be very cost effective. Although digital marketing has become more important it is also important to make sure that you know the consumer’s mind, so you can use the correct form of marketing for target demographic.
Offline or traditional forms of marketing still have value as you can reach a customer on a personal level and target a local demographic instead of a national client. Although each form of marketing has its advantages and disadvantages, it is important that you look at the market you operate in to make sure it is correct for you. The best marketing campaign uses a combination of the two forms to get their marketing message across to the consumer. The digital marketing arena has a number of areas in which you can put your message across via such as search engine optimisation, pay per click, social media, website design and display advertising. The offline marketing channels can be through newspaper, marketing, industry papers, television and radio.
In term of the most cost effective form of marketing then the digital channel offers the better value for money as the offline forms of marketing can turn into a costly affair to run a campaign. This is because you are using channels that require an input from another company. In summary you need to make sure that you look at your market and see what form of marketing works for your company. Make sure you test each form of marketing before pushing your complete budget into that form of marketing.
If your company is in the north of England, an SEO agency Preston located could help get your marketing message across, by promoting your site, which could be created by a website design company Preston based too.
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